On August 25th, 2008, Zhejiang Satellite TV became its own "China Blue", with boundless blue, far away from home, blue sky all the way, blue dreams in spring, green waters and green mountains. It is different from other satellite TV stations with abstract color as the theme and has distinct channel characteristics. The blue color it chooses exudes artistic and humanistic flavor, which is the true color of Jiangnan cultural quality and adds a strong humanistic flavor to Zhejiang Satellite TV. After establishing the brand positioning of "China Blue", Zhejiang Satellite TV operates with the corporate brand concept, packaging and operating it as a commodity, and comprehensively constructing and maintaining the brand concept of "Blue".
"Culture+TV", as the development gene of Zhejiang Satellite TV's "China Blue", has not only become a highly recognizable brand label of the program, but also become the core driving force for the continuous innovation of the content brand system of "China Blue".