BEASTER was founded on 20 14 and originated from Hangzhou, China. It is a pioneer street clothing brand integrating fashion trends and youth subculture. The brand grimace logo represents the state of "man and beast" and embodies the design ideal of "coolness and fun" of BEASTER manager Kitano, hoping that street clothes will become a medium for contemporary youth to express themselves.

BEASTER exploded the whole trend circle with a grimace, and formed its own school with the grimace LOGO. The manager is very picky in design and materials, insists on paying attention to details, and pays attention to tailoring while still maintaining the ingenious transmission of clothing quality. Freedom and comfort are extremely important for street clothes.

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BEASTER is a leading brand in the national tide, and now it has gained extensive attention in media promotion. Popular stars such as Lena Guza, Jackson, Guan Xiaotong, Li XiaoLu, Zray, Joseph Cheng, whitehairpin, Dylan, Rong Le 'an, etc. Wearing BEASTER to shoot fashion blockbusters, its development has been reported by international mainstream media such as i-D and Nylon.

BEASTER pays attention to the current youth culture and thinks that "curiosity and rebellion are the DNA in the bones of young people in the Z era, and fun and whimsy are the personal opinions of the beasts in their hearts." The brand hopes that street clothes can help trendy young people to express themselves boldly and encourage individuals to dare to explore the unknown, remain curious and pursue freedom.

BEASTER brand wear style, the brand has always insisted on infiltrating the street culture foundation into the design style, maintaining street feeling and comfort compatibility. Wearing styles are mostly oversize, mix and match, and functional tooling, which endows street wearing forms with a personalized expression.

Baidu encyclopedia-beast

BEASTER official website-About the brand.