The brand logo of HAZZYS comes from the pattern of the British royal hound, which symbolizes the tradition and honor of the British nobility. The prototype is "English pointer" (1650 appeared in Britain and is famous for its boldness, intelligence and perseverance).

Rowing originated from the traditional aristocratic sport in Britain. Since19th century, there has been a boat race between Cambridge University and Oxford University every year. The name of HAZYS brand comes from the name of the rowing club of Cambridge University, a famous British school. HAZYS Rowing Club was founded in 1928, which shows the young people's spirit of loving life, nature, making continuous progress and daring to accept challenges.

Extended information In 2000, South Korea LF Group (formerly LG Clothing Group) launched the fashion brand HAZZYS. In 2007, HAZZYS reached a cooperation with China Baoxin Bird Group, which officially opened the door to the China market.

Create IP and cross-border cooperation. Facing the post-90 s and post-95 s consumers who are becoming the new engine of consumption, HAZZYS is also putting more energy into it. In autumn and winter of 20 17, HAZZYS launched the Phiz series especially for young consumers. The symbol of this series is the head of an English pointer dog. The dog's rich eyes and expressions reflect the young people's attitude towards life.

While building its own IP, HAZYS tried to launch a series of HAZZYS x Ramdane cooperation on 20 17 through cross-border joint activities with artists, super IP and cutting-edge designers.

Baidu encyclopedia -Hazzys