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Contents of public relations planning book
The contents of the public relations plan book include: 1, which analyzes the present situation and reasons of corporate image and provides the basis for choosing the objectives and methods of public relations activities; 2, determine the target requirements, to be feasible and operable; 3. Design theme, whether the theme design is wonderful and appropriate has a great influence on the effect of the activity; 4. Through the analysis of the public, it is determined that the public can choose the most effective public relations activities; 5, the choice of activities, to give full play to the original ability and potential ability of the planner.

1. Analyze the present situation and reasons of corporate image. In fact, the analysis of the status quo and causes of corporate image requires a diagnosis of the status quo of corporate image before public relations planning, thus providing a basis for choosing the objectives and methods of public relations activities.

2. Determine the target requirements. Generally speaking, the problem to be solved is the specific goal of public relations activities, which is subordinate to the overall goal of establishing corporate image. When planning, the objectives of public relations activities should be clear, specific, feasible and operable.

3. Design theme. The theme of public relations activities is a high summary of the content of public relations activities, which plays a guiding role in the whole public relations activities. Whether the theme is designed well or not has a great influence on the effect of public activities. Generally speaking, three factors should be considered in designing a good theme: the goal of public relations activities, that is, the theme of public relations activities is consistent with the goal of public relations activities and can fully express the goal; Information characteristics, that is, the information of the theme of public relations activities should be unique and novel, with distinctive personality, highlighting the characteristics of this activity; Popular psychology, that is, the theme of public relations activities should meet the needs of public psychology, the theme should be vivid, and the words should be able to touch people's hearts and make them have strong appeal.

4. Analyze the public. Public relations activities are carried out for different people with different policies, instead of spreading all kinds of information to the public through the media like advertisements. Therefore, only by identifying the public can we choose which public relations activities are the most effective, and different public groups have different requirements.

5. Choice of activity mode. The choice of public relations activities is the main content of planning, and the way to carry out public relations activities is related to the effectiveness of public relations work. Choosing the activity mode is creative work, and whether the public relations activity is novel and personalized depends on whether the creative thinking of the planner is active. Therefore, when choosing the activity mode, we should give full play to the original ability and potential ability of the planner.