Y in the brand stands for yohji yamamoto, while 3 stands for the three series of adidas. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed people a high-end and fashionable sports brand image.
The unique Y-3 design gives a new interpretation to clothing, shoes and accessories with special creativity. Black and white items first appeared, but the most popular classic Y-3 shoes became platform wedges. Although the signs of the three lines are still everywhere.
Extended data:
Y-3 has a fascinating design story every season. In the spring and summer of 2006, with the inflation phenomenon on Wall Street as the background, it blended into the era atmosphere of vanity bonfire launched by Brian De Palma 1990.
Tight V-neck dresses, exquisite whistle objects, beaded necklaces and gold coins decorated with banknote patterns fully reflected the flashy and illusory times at that time.
Of course, the sports style is still the main design force, such as the pure white swimsuit embroidered with black border at the seam of the car line, the narrow wool pants printed with logo, and the striped skirt of supermodel Claudia Marikula, all of which show the unparalleled urban sports style of Y-3.
Baidu encyclopedia -Y-3