1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work;
2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company;
3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture;
4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning;
5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities;
6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.
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Planning department is the abbreviation of enterprise planning department. This word comes from Japanese. The specific work varies greatly in different companies. At present, it is generally considered as the abbreviation of enterprise development planning, enterprise marketing planning and other departments in enterprise management, but there are still ambiguities in the specific complete name and department positioning.
The enterprise development planning department can refer to the responsibilities of the enterprise development strategic planning direction in the enterprise management department to expand the suite. The following mainly introduces enterprise marketing planning as a direction:
Enterprise marketing planning department (hereinafter referred to as the planning department) is a department whose main work is brand, promotion and advertising. The main work is: 1, responsible for the company's brand promotion and planning, and establishing and developing the company's corporate culture, product culture, market culture and management culture; 2. Be responsible for controlling the company's project planning, including market research and information collection, organizing, participating in and guiding the formulation of planning and activity plans, completing the overall planning creativity, design and display of the company's marketing promotion projects, and guiding the project planning and design; 3. Be responsible for the establishment and publicity of the company's external image, the communication between the company and the superior departments, the communication between the company and the industry media, and the communication between the company and relevant associations, and cooperate with the daily promotion and publicity work.
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What does the commodity planning department do? Commodity planning plans the products of this company. In daily work, it is necessary to combine the production and marketing trends of products at any time and put forward a reasonable marketing plan to the superior. After the plan is approved, it is necessary to supervise the implementation process and result evaluation, and then put forward corresponding work suggestions.
What does the planning department do? What are the planning schemes for catering? Zhang Daokui, a famous brand strategic positioning expert, is the best brand planning. The most important thing in brand planning is "positioning". Only with accurate positioning can other implementations be clearer and more convenient.
His "brand positioning" theory is the most accurate theory among all brand positioning theories!
What does Ping An's marketing planning department do? If it is a branch recruitment, be responsible for the marketing planning, promotion management, human resource management and other administrative work of the branch. If it is not a branch interview, it is generally to recruit insurance business personnel.
What does planning do? Interpretation of the words of planning Many people understand the simple division of' planning' as: enterprises refer to attempts and intentions. Planning is planning, planning and planning again. Planning is the planning, planning and planning of intention or attempt.
In fact, "planning" is not the same as "planning". Planning generally refers to all acts of planning, creativity, design and implementation in business. The functional planning of planning is to provide a scheme designed according to the principle of benefit for rational decision-making. Avoiding risks and pursuing maximum benefits are two major functions of planning. Interpretation Planning originated in Japan and was formed in Taiwan Province Province. It is the enterprises in Taiwan Province that bring the planning to the enterprises in Chinese mainland. However, the real source of traceability planning should be traced back to enterprise consultants or enterprise consulting institutions in Europe and America.
Planning is a strategic system, which widely involves the development strategy and brand strategy of enterprises. In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises.
Harvard defines planning as a procedure, which is essentially a rational behavior using brain power. It is a current decision on what will happen in the future, that is, planning is to decide in advance what to do, when to do it, how to do it and who to do it.
Planning is the most basic element in management function, the engine to start an enterprise, the whole process from conception to planning to implementation, and the foundation of enterprise management, marketing and brand management. Planning provides a scheme designed according to the principle of efficiency for rational decision-making If an enterprise lacks planning power, it will inevitably decline. The strength of planning power is the key condition to determine success or failure, and avoiding risks and pursuing maximum benefits are the two basic functions of planning! The classification of planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning and relationship marketing planning. The generating program of project plan (or scheme) is the concrete idea to realize the plan. A successful project usually needs to go through the following planning process:
1. Ask questions or strategies
Step 2 Collect existing information
3. Conduct market research
4. Analysis and statistics
5. Discuss and stimulate creativity
6. Choose a feasible scheme
7. Implementation and ex post review
1) Outside the store: check whether the door posters, poster racks, banners, painted DM, lamp post flags and other promotional materials are complete, correctly placed and damaged. Whether the promotional materials are out of date. (2) In-store: Check whether the flags, POP, KT cards and decorations at the main entrance passages, elevators, stairs and other important positions in the store are damaged, and confirm the quantity and location; Whether the location of special activities in the store is ready, including spare parts and personnel. (3) Other contents: a. Confirm the inventory quantity of service desk DM, and guide service desk personnel to control the distribution quantity of DM to avoid excessive shortage or backlog. B. If it is the first day of the promotion period, DM should distribute it to customers waiting in front of the door before opening the store in the morning. (4) Handling method: Problems found during the shop tour should be solved immediately if they can be solved on the spot, and those that cannot be solved for a while should be reported to the leaders in time and handled according to the instructions. All solved and unsolved problems should be reported to the leaders in time after the workshop inspection. (5) Responsibilities of shop patrol personnel: A. The manager or the decoration team leader is responsible for daily shop patrol. B. Other personnel patrol their inspection scope according to the arrangement, and the decorations and promotional materials that the Planning Department is responsible for can be solved independently; Where other departments are responsible, it shall be settled through consultation in the presence of the responsible person.
Responsibilities of the planning department
1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work;
2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company;
3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture;
4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning;
5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities;
6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.
What does personnel planning do? Personnel is the department dealing with personnel adjustment in the unit. Planning is a department of enterprise planning.
What is planning copywriting? Planning copywriting generally refers to the personnel engaged in writing work in the planning department of an enterprise, and writes the planning content into words according to the ideas of the planners.