Andema focuses on basketball, rugby, tennis, golf, marathon and other fields, and grasps the neglected markets such as Nike and Adidas to meet the needs of more consumers.
Andema's brand is established and built for high-consumption people. 1996 was founded in Baltimore, USA. Sports fashion items are their main direction.
What's important is that it positions the high-consumption crowd as its own brand crowd, pays attention to the sense of design and quality, and pays more attention to the advanced and bold color matching, so that people who wear this brand can become the standard of a successful person. More flamboyant personality and advanced taste are distributed in every fashion item, forming a strong gas field.
Andema style
The success of Andema is also inseparable from the style design of its products. When many sports brands are attracting people's attention by contrasting colors, retro and other trend means, Andema has always adhered to a simple and streamlined design style, which has also made it a clear stream in the sports brand world.
On the surface, it seems that it is not fighting for it. In fact, it is playing "careful machine". The grandiose design not only changes the sports style, but also easily leads to aesthetic fatigue. Improper collocation will also become a "sports freak" in the eyes of others.
In Andema's design, no matter clothing or shoes, it is simple and versatile. Smooth lines perfectly interpret the appearance of sports items, and the color matching is also in line with the public aesthetic. Comfortable and durable, it is far better than those items with sports genes in the eyes of bloggers.