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What is the positioning of alt men's wear?
ALT brand is positioned as "new exquisite fashion men's wear", with the theme of leisure, art, business and style, which is the most avant-garde brand benchmark in fashion.

ALT fashionable men's wear takes new exquisiteness as the cultural thread, fashion elements as the design thread, advocates the consumption concept of fashion, exquisiteness and vitality, and pursues the development route of new exquisiteness with the theme of "brand connotation based on fashion culture, product appeal with fashion leisure as the core, and new shopping culture grafted with fashion tension".

Extended data

This brand belongs to Guangzhou Jinyu Clothing Co., Ltd..

Guangzhou Jinyu Clothing Co., Ltd. (formerly Guangzhou Xingyun Clothing Co., Ltd.) was born in 2000. It is a large-scale clothing enterprise focusing on R&D design and integrating production and sales. It consists of technical research center, product development center, marketing center, logistics distribution center, product exhibition center, marketing training center, production management center, quality monitoring center and administrative management center.

It owns two famous clothing brands, "Ailian" and "ALT", and its operation mode is franchising. At present, there are nearly 3,000 specialty stores in China. The company currently has 828 employees.

Baidu encyclopedia-Guangzhou jinyu clothing co., ltd

Baidu encyclopedia -ALT