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What kind of people does Sophia's clothes suit?
Mainly luxury goods and the middle and high class in fashion society, because its goods are privately set, its services are clothing consultants, and its consumption is mainly pre-stored and trust consumption, so the price is beyond the ordinary people's affordability.

To put it more bluntly, this brand is basically middle and senior leaders, civil servants and leading cadres above the government level in enterprises and institutions. Then there are young fashion-loving officials and the rich second generation.