Generally, film cameras are used to shoot MV. The rent of a film camera is tens of thousands a day, and the film used to shoot MV may cost thousands of meters (different scenes, different clothes, ng lenses, etc. ). This is just the camera part, plus the rental fees for lighting props, actors' costumes, venue rental fees, film development fees, film editing equipment rental fees, personnel salaries, etc. And tens of thousands to hundreds of thousands. If there is computer animation, the cost will be higher, because computer animation may cost tens of thousands a second. This is an obvious cost, plus some hidden expenses. It is normal for a MV to cost millions.

However, a long time ago, some domestic singers and studios used tape cameras to shoot MVs and used nonlinear editing systems for post-processing. The cost and production cycle of this shooting method are sharply reduced, and only a few hundred thousand are needed. Now using high-definition non-tape camera, the picture quality has improved, and the cost is still hundreds of thousands.