Timberland indigo (I call it "not cold")
An outdoor brand in America.
Timberland produces outdoor leisure products, including clothing, footwear, rain gear, watches and so on. It appeals to people to get out of their own small world and fully enjoy nature. His products fully embody the characteristics of innovative design, durability and strong functionality. At the same time, it also embodies the characteristics of being young, lively, rough, strong and practical.
Tian Bailan's mission is to "equip your life journey and create extraordinary things in your world." Tim Bailan has many followers all over the world. There are P. Diddy, will smith, Mariah Carey and Whitney Houston in the United States ... A hip-hop singer calls himself Timbaland.
Timberland, with pure American style, is the top leisure shoes brand in the United States, and its style can make you obviously feel the pioneer spirit in the western United States. Therefore, whether it is clothes, shoes, accessories, etc. Comfort, durability and durability are preferred.
Timberland, both outdoor and urban, has a market for all ages, but it is basically a very masculine brand. The company first introduced "Lumberjack Shoes" in 1960, which was very popular. 1973 officially adopted the name Timberland. At present, Timberland Group's capital exceeds 1 100 million US dollars, and its products have also expanded from footwear to accessories such as garments, watches and glasses authorized by agents.
In terms of the company's main concept of "outdoor", Tian Bailan emphasized that outdoor refers to the vast space of nature, whether it is land, sky, water surface or seabed. Tian Bailan's outdoor products appeal to people's physical and mental happiness in nature, not measurable sports performance. Therefore, Timberland has reservations about products related to extreme sports.
Timberland, whose image is masculine, has also begun to pay attention to the female market. At present, women's shoes have accounted for 12% of the total turnover of footwear. In September this year, the first women's clothing series will be launched in its own stores, franchise stores and cooperative stores. The series was designed by French designers and TETES DE SERIE was conducted in Italy. If the market responds well this year, we will expand the product range in autumn and winter of 2002 and add more distribution points. In addition, Tian Bailan may also consider developing the children's wear market in the future.
When you put on platform shoes with good texture and comfortable clothes, did a strong coffee pioneer spirit immediately infect your whole body? If you are a climber or hiker, Timberland also has special hiking boots to choose from!