Esdstyleboy is a brand for boys, which was founded in 1976. It can be said that it is the leading fashion brand in Britain. At the beginning of its establishment, the brand boy was labeled as rebellious, and its design has been constantly subverting the design concept of traditional clothing, with its own unique style and personality.

Boy, full name of BoyLondon, was founded in 1976. The brand logo is an eagle trademark. From the very beginning, he was labeled as a rebel and constantly challenged the traditional clothing industry with subversive ideas. Bold patterns, wide T-shirt tailoring and so on are all iconic features. Influenced by McLaren and seditionaries in vivienne westwood, he embarked on the road of punk, which was once synonymous with music and clothing culture in the 1980s.