Zara's skill lies in that it is the only fashion company in the world that can deliver its clothes to more than 850 stores around the world within 15 days. ZARA has adopted a fast, agile, multi-category, small-scale and large-terminal competition strategy. ZARA reorganized its information system with $30 million; Through the acquisition, 1200 production enterprise will become its own strategic alliance; Recruited a huge team of designers with 480 people; At the same time, it has established complete fashion information stations in Paris, Milan, new york and other fashion publishing places. Through such strategic deployment, if the most fashionable fashion styles are produced anywhere in the world, she can produce products and put them on the market within five days, and when competitors launch the same styles, she can take all similar products off the shelves within five days. This ensures that ZARA will always drink "head soup" and always lead the fashion trend. Now, this company has broken the future situation of leading designers in other enterprises, occupying 35% market share in the middle and high end, and ranking among the global 100 famous brands.
When Spanish Crown Prince Felipe and Miss letizia Ortiz Rocasolano announced their engagement in 2003, the soon-to-be-married woman attracted many people's attention with a pair of fashionable white trousers. In just a few weeks, hundreds of European women appeared on the boulevard wearing the same suits. This makes you have to sigh at the rapid spread of this world fashion trend, and even more, you have to take off your hat to Zara, a Spanish brand that dares to despise customs and lead fashion trends.
Unlike the fashion industry, which used to rely on fashion conferences to promote brands, Zara always studies consumers' purchasing tendency first, and then launches fashion products that meet their needs with lightning speed. In the whole process of thinking, pondering and launching finished products again and again, Zara is undoubtedly ahead, and now Zara is the most valuable brand of Inditex. Inditex, with eight famous clothing brands, is undoubtedly one of the biggest commercial miracles in Spain.