Is a leisure brand, mainly aimed at women aged 20-30, healthy, fashionable and energetic, which is the goal of a new generation of women to pursue romance, sweetness and fashion. It is divided into two series: city/college. Suitable for urban women aged 20-35 who are active, active and quick-witted. They are sensitive to fashion elements, full of personal charm, like fashion, have their own opinions and demand their own style.

At present, L Iujo's main business is the chain retail operation of self-owned brand women's wear, and focuses on the operation of Shaoshu women's wear. Products include T-shirts, coats, shirts, skirts, sweaters, pants, windbreakers and accessories.