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The mall characteristics of Linyi mall
Linyi Mall is one of the earliest professional wholesale markets in China. Since the reform and opening up, Linyi Municipal Party Committee and Municipal Government have attached great importance to market construction and development. In the 1980s, they put forward the development strategy of "prospering businesses and building cities". Linyi Mall started as a stall in the western suburbs 198 1. After 30 years of cultivation and development, it has gone through five stages: "stall-type farmers' market-the bottom of the greenhouse in the western suburbs-professional wholesale market-Linyi wholesale city-Linyi small commodity city in China". Linyi City has been rated as "China's Logistics Capital" and "China Market City" successively, and Linyi Mall has been awarded the titles of "China's Most Influential Brand Market" and "China's Top Ten Civilized Markets".

Linyi Automobile and Motorcycle Distribution City, Linyi Household Appliances Kitchen and Bathroom City, Aolong International Clothing City, East China Plate Market, Lunan Chemical City and Linyi Commodity City have developed into typical markets for business tourism in Linyi. Nowadays, the mall is vigorously developing the tourist shopping market, and the Linyi mall market development history exhibition hall built in the scenic spot is a window to fully display the long history of the mall. The mall will continue to develop modern new comprehensive tourism shopping projects with participation, knowledge and entertainment, and build an "international shopping paradise". Integrate the high-quality resources of Huafeng, Lantian, Huaqiang and Huayuan, improve the operation scale and profitability through standardized operation and model innovation, and strive to realize the listing of the mall in the domestic capital market. Successfully held 148 large and medium-sized fairs, such as forest fairs, board fairs, automobile supplies and solar energy, with a transaction volume of 129 billion yuan. The 4th Linyi Business Expo was successfully concluded, and * * * attracted 2058 domestic and foreign enterprises to participate, and set up 4992 international standard booths, with a special installation rate of 43%. On-site purchases amounted to 6.25 billion yuan, including import and export contracts of 654.38+0.2 billion dollars, 85 investment projects, and accumulated foreign capital utilization of 59.98 billion yuan. A number of e-commerce platforms have been cultivated, such as Xinshangshuo, 0 1 wholesale network, Huaihai operation center of Xinshangsuo, Yimeng high-quality agricultural products trading center and Jiudaojia. Linyi Mall has 20 market websites, 3,224 merchant websites,19,600 online stores and more than 95,000 online merchants. 60 markets including Linyi Commodity City, Yongxing International Toy City, Linyi Lighting City and Linyi Household Appliances Kitchen and Bathroom City have been put into operation.