At present, China is welcoming the golden age of brands, and the number of registered brands in China has become the first in the world. According to the confirmation of China Trademark Association, the total number of registered trademarks in Chinese mainland has jumped to the first place in the world, reaching more than 2.2 million, of which foreign-funded enterprises account for 20%, and the remaining 6,543.8+0.76 million registered trademarks belong to China enterprises. So far, the total number of brands in China market ranks first in the world. The Wall Street Journal pointed out: China's economic growth is remarkable, but if we don't adjust our strategy from commodities to brands, this remarkable economic growth will be difficult to maintain, and the future will belong to brands, especially global brands. The economy of the richest countries in the world is based on brands, not commodities, and this is no exception. ?
An empirical study from abroad confirmed that 70% of consumers need to use brands to guide their purchase decisions, 50% or more purchases are brand-driven, 25% of consumers claim that if they buy their loyal brands, the price is not important, 72% of consumers express their willingness to pay 20% more for their favorite brands, 50% of consumers are willing to pay 25% more and 40% are willing to pay 30% more.
For enterprises that are still in the stage of making products or doing brand thinking, there should be such an understanding that the art of marketing is the art of building brands. If you are not a brand, you are a product. In this way, price becomes everything, and low price is the only means of competition.
The scale effect of brand creation may be better understood: the more well-known brands, the easier it is to gain higher market share, and the easier it is to form scale advantages, industry influence and discourse power. The development process of enterprises from weak to strong is a process of brand creating scale effect.
Even if my business burns out overnight, as long as my brand is still there, I can resume production immediately? Asa, founder of Coca-Cola Company? g？ Candler's famous saying, like the famous Coca-Cola brand, has traversed time and space, inspired countless entrepreneurs' brand dreams, and proved the value of the brand as the most important competitive resource of the enterprise.
In this regard, China brand clothing network launched? Believe in the power of brand, clothing enterprises are in action! ? Special report, through interpretation? How does brand power operate? Issues such as * * * are being discussed with garment enterprises? Branding? On the way, it will bring new development vigor and direction to the industry, and boost the development strategy of clothing enterprises to change from product strategy to brand strategy, so as to build a world-class clothing brand from China.