ING follows the minimalist design style in Europe and America, is avant-garde, and advocates the fashion style of freedom, innovation and leisure. 2ING is subdivided into two styles: fashion casual style and fashion white-collar style, which are both fashionable and functional. It embodies the concept of men's wear and women's wear at the same time, encourages every young person to make a "new" attempt in clothing, and builds a trendy navigator with a new attitude, a new outlook on life and a new outlook on dress.