GLM is the abbreviation of GenioLaMode, focusing on one goal, that is, to make exquisite men's wear and bring Italian men's fashion to the world. On July 20, 2009, Masson Group and Enistein Company of Bologna, Italy realized transnational cooperation, and established Masson Company of Italy (Ethan Company for short) and the brand GenioLaMode(GLM).

GLM locates high-end fashion brands, and joins hands with international chief designer Fabio to break through traditional innovation while continuing European elegant style, perfectly integrating fashion design with top manufacturing technology, and becoming a leading fashion vane with unique style and excellent quality. GLM brand covers fashion products and services such as men's wear, women's wear, shoes and hats, accessories, etc. And brought a brand-new dress concept to the majority of young people.

Brand development

In 2009, Mason Group cooperated with Enistein Company in Bologna, Italy, and established Italian Mason Company (Ethan Company for short) and the GenioLaMode brand. On 20 10, GenioLaMode established China R&D center in Shanghai. In the same year, the brand launched offline store layout in Nanchang, Wenzhou, Nanjing, Zhengzhou, Chengdu, Hangzhou and other cities 13.

On 20 16, GenioLaMode brand began its strategic transformation, breaking through the original business model, expanding online e-commerce channels, and extending the launch of simple fashion brand GLM. In 20 19, GLM brand re-planned its development strategy and defined the online priority channel model. In 20021year, GLM brand deepened its strategic layout of online development, and in August of the same year, it began the iterative work of brand "awakening and trade-in".

Reference to the above content: Baidu Encyclopedia -—GLM