0 1, new york Digital Fashion Week
Since new york Digital Fashion Week was held in February, 20021,the team behind the event has made great progress. Claire Tate Tesal, founder and director of Digital Fashion Week, said that major brands have lined up to negotiate with independent designers in the team. We are creating the possibility and dialogue about the digitalization of the whole fashion. Our idea is to create an immersive experience so that you can really experience fashion. We hope to provide all these different ways to interact with fashion to improve the fashion industry.
Claire Ta Tesal's concern for independent designers stems from her belief that these creators will occupy an important position in the future fashion industry, and the activity itself aims to further promote the drastic changes in the traditional hierarchy. Every element of the activity further emphasized the necessity of democratization of digital fashion and related industries.
02. Yuanjie
Meta Festival, known as the first 24-hour virtual world activity, was held on June 28th. The event is located in Metapolis, a virtual world developed by digital agency Dept and virtual world company Journee. Its characteristic areas are "on-the-spot" group discussion and four discovery areas covering different topics.
A total of * * * 123 speakers participated in this activity. They are either scattered around the weird map or demonstrated on the main stage. All these users can view it through personalized avatars around the control space. Participants include Calvin Klein and H &；; M and individuals from companies such as Coca-Cola, Epic Games and Netflix.
03, Decentralized Fashion Week
MVFW 22 Decentralized Metacosmic Fashion Week can be said to be one of the most concerned Metacosmic events this year. Decentralized land has a strong brand lineup, and many international brands use this event to make their debut in the meta-universe.
When Selfridges opened up the digital selection of its department stores, other brands cooperated with Web3 technology companies to open stores in various "regions" of the virtual world. Puma and perry ellis launched the pop-up shop of Fresh Drip Zone inspired by new york in Rarible, DKNY and Casablanca opened stores in the digital mall of Boson Protocol, while Etro and Dolce &; Gabbana opened a shop in the luxury fashion district of UNXD.
The final data of the platform shows that during these five days, 7,065 wearable devices of different designers and brands were sold, and the wearable devices 16586 1 set were distributed free of charge, with a total value of $76,757.
04, cryptocurrency fashion week
The 2nd Encryption Fashion Week, held on March1August-22, 2022, was once again produced by the encryption media company Cosmic Contemporary Organization. With the theme of "Like Water", the event is avant-garde, and a series of independent designers and digital priority brands are at the forefront of the agenda.
Group discussions and talks were held in the landscape below sea level, and the heads of group members gave speeches on topics such as augmented reality, sustainable development, Web3 platform and identity. The producer of cryptocurrency fashion week is behind Meta Gala, which was held in September 20021year.
Different from real-life occasions, virtual influencers and NFT fashion designers are invited to participate in digital activities to show the appearance that can be purchased in Web3-based auctions.
05, World Women's Day
In September, World Women's Day held a series of celebrations in scattered places, which were jointly organized by RLTY, a meta-cosmic activity company, The Fabricant, a digital fashion company, and the NFT Community Women's World run by women.
As part of the activity, WoW and Fabricant also jointly produced a digital series containing 27 works, focusing on bringing women into the meta-universe. Every appearance can be purchased as NFT on OpenSea, or in the magic currency of scattered places, and can be viewed in the rotating distributors of virtual retail space. Adidas, Puma and Andema brands and 20 material designers also participated in the event.
06, Yuan Yuzhou Fashion Summit
The Meta-Cosmic Fashion Summit was jointly sponsored by the Meta-Cosmic Development Company Mext and the decentralized autonomous organization Meta-Cosmic Fashion Committee.
You can watch the summit on multiple meta-desktop platforms built by Mext and a series of real-world locations, including Tokyo, Delhi, Dubai, Paris, London and new york.
It also has a huge schedule, including 40 expert-led speeches, three "round table" discussions and creative activities, and speeches covering the alternating fields of "digital fashion". One day, an extra "demonstration day" was held to provide a platform for startups, projects and entrepreneurs to establish contact with angel investors and venture capitalists.
The goal of this activity is to bring industry leaders together to discuss and formulate future policies and standards around the super-cosmic fashion. The topics discussed include "digitalization", luxury brands and the inclusiveness of women in the industry, and the participants range from the founders of various meta-consumption platforms to the creative directors of digital fashion brands.