The founder of 36 1 degree is Ding Jiantong. As a leading brand in the national sporting goods industry, 36 1 has been committed to supporting the development of sports in China, and has sponsored a series of events such as China Table Tennis Super League, Ryan International Marathon, Golden Gate Marathon, National Diving Championships and Olympic Trials, Chinese College Basketball Super League (CUBS), etc., to help China's sports industry take off in an all-round way. In 2008, 36 1 signed the Guangzhou 20 10 Asian Games, became a senior partner of sportswear, became the first sporting goods brand in China to sponsor the intercontinental games, and joined hands with passionate events to achieve a glorious moment for the national sports industry. In 2009, 36 1 signed a contract with the Olympic Council of Asia (OCA) and won the official global sponsor of OCA, making it the only enterprise in the field of sporting goods to win this honor.

Over the years, relying on global vision and forward-looking thinking, 36 1 person has continuously pushed enterprises to achieve leap-forward breakthroughs. In June, 2006, 1 1, they spent a huge sum of money to beat international brands in the bidding of "CCTV 2007-2008 Sports Event Live Partner", which broke the situation that international giants monopolized top resources in the sensitive period before the Olympic Games and realized the competition between national brands and international brands. In 2008, 36 1 signed a contract to become the designated clothing supplier for CCTV5 hosts and journalists, marking the beginning of a highly integrated sports marketing model. With the help of CCTV5 5,361,the image of brand internationalization and product specialization is fully displayed.

Unique corporate culture is the source of rapid development of enterprises. 36 1 has been adhering to the core values of "loyalty, pragmatism, cooperation and efficiency" and the consciousness that "execution is action and learning is competitiveness", and has been writing the legendary story of 36 1. Domestic companies are committed to the overall upgrade of enterprise management, and have set up R&D centers, logistics centers, Beijing public relations companies and Guangzhou Asian Games project execution centers in international cities such as Beijing and Guangzhou, and established a smooth enterprise management system integrating R&D, logistics and information. 36 1 While developing rapidly, it spared no effort to fulfill its corporate social responsibility and actively participated in a series of social welfare activities such as helping students, helping the poor and providing disaster relief. On the second day of the "5. 12 Wenchuan Earthquake" in 2008, 36 1 responded quickly, and successively sent more than10 million yuan of money and materials to the disaster area, giving back to the society with practical actions.

All along, 36 1 people take "love sports, love enterprises and love society" as their brand belief, and under the guidance of the core concept of "* * * enjoy * * * *", they have made unremitting efforts to promote the development of sports in China and committed themselves to becoming a respectable sporting goods brand in the world.