Now with the expansion of hardware and system, the types and forms of guidance have more room for expression. Boot page, default boot, video boot, H5 boot, etc. Can play a role in guiding users to know or use new applications. On the one hand, from the perspective of products, products hope that users can easily understand the characteristics of products and reduce the strangeness of products; On the other hand, from the user's point of view, good guidance in an application can not only make them feel good about an application, but also make it easier to keep them. However, no matter what form of guidance, good guidance can make users have a certain understanding of products and narrow the distance between users and products. Through the analysis of many well-done guides (here we mainly discuss the page form and H5 guide), we find that everyone's favorite app guide will have some * * * characteristics. By summarizing and refining, we can draw the following principles that users like:

Easy to understand

No matter what kind of guidance an APP is, its purpose is to make users use the APP better, just like a caring housekeeper or friend, introduce or teach you to use a new thing, lower the threshold of cognition and explore learning. But if this friend talks too much, you may not remember what he said; And if this friend uses "unfathomable" to highlight the compulsion of this new thing, it is likely to make you lose interest in learning because you don't understand it. Simple and uncomplicated guidance and easy-to-understand information expression can enable users to capture the information we want to convey, and it is easier to understand the functions or operations of the APP, such as the following cases:

Interface from Dropbox

Dropbox's default boot is my favorite set of boot. When users start to use this app, they are guided by the combination operation on the initial default page (blank page), which greatly avoids the embarrassment of being empty. Moreover, this set of guided copy is not a blunt functional explanation, but conveys relevant information through some easy-to-understand sentences and corresponding interesting icons, which makes users feel relaxed in the process of watching and operating. The overall style of this set of guided copy is consistent, which makes people's impression of the product stable and more friendly.

consistency