Public * * * relationship is to publicize and explain the brand awareness, reputation and positioning of the enterprise to the public, establish psychological cognition in the public mind, and cultivate confidence and loyalty. Public relations communication not only plays an irreplaceable role in brand awareness, but also plays an important role in the development of brand image. Public relations communication has shaped the position of well-known brands in the eyes of the public, and made the public have trust, love and loyalty to the brands. Without public relations communication, there is no famous brand. When the relationship between the public and * * * is spreading and shaping the famous brand of the enterprise, the "three names" strategy can be adopted:

(1) The "celebrity" strategy is to use the popularity of some celebrities to promote the brand of enterprises and their products. When people buy goods, they often have doubts about some products that have never been used. At this time, if we use some familiar celebrities to represent the product image, it will increase the public's trust in enterprises and products. The most common method is to use celebrities. These celebrities themselves have high popularity and are the focus of media and public attention. Asking them to represent the brand of the enterprise can immediately attract the attention of the public.

(2) brand strategy, that is, using some fist products that have produced remarkable effects to enhance corporate image and create a series of famous brands. Shandong Lunan Pharmaceutical Factory, for example, is famous for Qianlekang and Chuanbei loquat dew, so they simply changed the name of the enterprise to Kangenbei Group. Quanjude Group in Beijing, powered by Beijing Roast Duck, has become a famous catering enterprise in China.

(3) Brand strategy, that is, using the overall image of some enterprises to enhance the image of some products. Some enterprises have established a reputation when producing a certain product, so they can use this to promote the image of other products. For example, Haier Group, which started from refrigerator, is now an enterprise group including household appliances, real estate, finance and other businesses.

Reply time: 2020- 12- 14. Please refer to the latest business changes announced by Ping An Bank in official website.

[I know Ping An Bank] Want to know more? Come and watch I Know Ping An Bank ~

/paim/iknow/index.html