Bonobos independently design and sell men's wear and accessories. At first, it was only sold through online channels. 20 12, developed an offline store, Guideshop.
The origin of bonobos
BrianSpaly and AndyDunn, the two founders of Bonobos, graduated from stanford graduate school of business and found the pain point of men's demand for pants that fit better. In order to find comfortable and slim pants suitable for men, they founded Bonobos in 2007, selling pants that can set off men's buttocks and eliminate the terrible diaper buttocks.