Tongrentang brand was founded in A.D. 1669, and began to supply the imperial doctors to the Qing Dynasty from 1723. After eight emperors, it lasted 188 years. With the rapid development of big health industry in China, Tongrentang insists on taking traditional Chinese medicine as the main direction, while focusing on the daily health care field.

Forward-looking accurate market segmentation and strategic brand layout constantly seek greater breakthroughs in the accurate, comprehensive and diversified brand structure. The royal brand is fully built by Beijing Tongrentang Xing 'an Health Medical Technology Co., Ltd., and under the strategic deployment of the Group, it has been deeply involved in the big health industry for nearly 20 years, focusing on the pain points of consumers in health care.

Tongrentang's 300-year-old Chinese medicine culture is closely combined with the daily health needs of the new era and has become a unique brand of Tongrentang in this field.

Over the years, the imperial court has polished every raw material, every process and every product with the standards of imperial medicinal materials and the concept handed down from generation to generation. By building a full coverage network of all fields and application scenarios in daily life, we will continuously optimize the brand application depth and width of Tongrentang in the field of daily health care, and promote consumers' new understanding of Tongrentang brand strategy in daily life and daily life.

The brand culture of Tong Ren Tang;

There are two reasons for the formation of Tong Ren Tang's cultural quality view. One is the self-discipline consciousness of Tongrentang people. Tongrentang people in past dynasties abided by the medical ethics of honesty and professionalism, and put forward the belief that no one looked at it and knew it. The pharmaceutical process is strictly in accordance with the formula, using authentic medicinal materials, never cutting corners, and shoddy. In addition, it is the external pressure of Tongrentang.

This kind of external pressure is the pressure of imperial power, because it is a good medicine for the palace, so it must not be sloppy. Tongrentang people in the past dynasties have been adhering to the four major pharmaceutical characteristics of unique formula, excellent materials selection, rigorous technology and remarkable curative effect, and produced many Chinese patent medicines with remarkable curative effects.

1989, the State Administration for Industry and Commerce awarded Tongrentang the title of China's first well-known trademark in China, making Tongrentang an enterprise in Chinese medicine industry that has won the title of China's well-known trademark so far.

If we can sum up Tongrentang's entrepreneurial spirit in one sentence, it is fellow practitioners who help the world keep healthy. Entrepreneurs in Tongrentang respect those who can stay healthy and help the world, but medicine is the most important thing. They regard practicing medicine and selling drugs as a noble cause to save the world and serve the society. Practitioners of all ages have been honest with all the visitors from all over the world, whether they are dignitaries or ordinary people.

Always adhere to the principle that children are not cheated and treated equally.