The brand was founded in 1906 and is headquartered in Boston, USA. New Balance is famous for producing high-quality, comfortable and durable footwear products, including sports shoes, running shoes, walking shoes and casual shoes. , as well as sportswear and accessories.
New Balance products focus on function and innovative technology, and the design concept is to provide excellent sports performance and comfort. The iconic feature of this brand is the symbol of NB, and its shoes usually have simple and classic designs, which are deeply loved by sports enthusiasts and fashionistas.
New Balance is also committed to sustainable development and social responsibility, and has launched a series of environmental protection products and advocated social welfare activities. This brand enjoys a high popularity and market share in the world and has become the first choice for many people to exercise and relax.
Brand culture of New Balance:
Adhere to the production of shoes with various widths and heights: this is a design based on human nature and the most basic care, bringing the most comfortable and close-fitting shoes to every consumer.
New Balance does not sign contracts with sports stars. Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe. New balance is a private company, not a listed company, which can have more room for development; At the same time, it is easier to inherit the company culture.
Reference to the above content: Baidu Encyclopedia-New Balance