"Blue Ocean House" (abbreviated as HLA) is a clothing brand under the Blue Ocean House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China, which mainly sells men's wear, accessories and related products by chain retail.

On October 201April 1 1 day, Blue Ocean House officially landed in the A-share market with stock code 600398; In February, 2065438+200565438+29, according to the statistics released by Standard & Poor's, the market value of Blue Ocean House Co., Ltd. has exceeded 60 billion yuan (about 9.498 billion US dollars); By June 30th, 20 18, the number of brand stores of Blue Ocean House had reached 4,694 (including 1 1 overseas stores).

In September 2002, a brand-new clothing "retail format"-Blue Ocean Home Men's Supermarket officially opened its doors to welcome customers. In March, 2007, "Blue Ocean House" won the annual award "Potential Award" of China Clothing Brand with its chain operation, unified image and large-scale marketing model. This is the second time that Blue Ocean House has been recognized by the national clothing industry.

In operation, Blue Ocean House uses its own resources to effectively control the cost and quality of clothing, strictly implement the international production standards of the clothing industry, and realize the brand dream of "high quality and moderate price" for men's wardrobes.