Clover has become the logo of Adidas since 1972, when all products of Adidas used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend all over the world. However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and it was re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories.

Perhaps it is because each classic series has a unique story. In people's eyes, classic series are always so connotative and full of fresh vitality and fashion. In autumn of 2002, Adidas classic series was first released in China. From shoes, clothing to accessories, everything is a fine design, which makes people who chase the trend fondle admiringly.

In 200 1 year, the first adidas classic original store opened in Berlin, Germany. Later that year, the second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho District, new york, USA. At the end of September this year, Adidas classic series stores settled in Shanghai.

The brand of this enterprise ranks 67th in the Top 500 World Brands in 2006 compiled by the World Brand Lab.

Round, three is.

Adidas Y-3

Y-3 is a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and in cooperation with Adidas. It officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, while 3 stands for Adidas' three-line logo. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed us a high-end and fashionable sports brand image. Simplicity and composure are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. Judging from the global snapping up triggered by brand listing, Asia is facing a serious shortage. It can be said that Y-3 has created a new fashion.

Yohji yamamoto, known as the "black magician", made the traditional sports brand Adidas leap into the fashionable territory, and the sportswear became elegant from then on. This season, under the influence of the dance trend, yohji yamamoto and MichealMichalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 gives a new interpretation to clothes, shoes and accessories with its unique concept.

Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme.

On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides. Two completely different brands have different perceptions of fashion, different views on sports brands and different technical skills, resulting in a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true.

As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto.

In the management structure of the company, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, yohji yamamoto is the design director of Adidas Sports Style Department, and Michelle Mi Harski is the artistic director of Adidas Group and the liaison between Adidas and yohji yamamoto Design Studio.

Yohji yamamoto Company in Tokyo and Adidas Company under Herzogenaurach set up Y-3 design studios respectively. The designers of the two sides worked closely together and decided the final design scheme after numerous exchanges.

In such a mixture, Adidas, the originator of sports shoes, and yohji yamamoto, the designer of fashion, combined their professional knowledge and skills to get the present Y-3.