AJ is the abbreviation of AIR JORDAN brand, which is called "Air Jordan" in Chinese. It's a pair of legendary sneakers. After Michael Jordan signed a contract with Nike in 1985, Nike launched the first sneaker named after him, so it was called Jordan I, which was the first one in the Air Jordan series.
The AIR JORDAN outsole adopts solid grip and excellent flexibility, and the air cushion technology in the middle and low shoes can bring better cushioning effect. At that time, this kind of sneaker had peculiar color matching and novel technology.
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When aj brand first appeared, Nike and Jordan were unknown. The former was a small company, and Jordan was just a newcomer to the NBA. But the combination of the two witnessed the birth of a great brand.
1985 after the first shoe appeared, it was of groundbreaking significance. Whether the outsole is made of more solid material or not, it has a better wearing effect, which is more in line with the setting of people's natural movement law and makes it more effective in mobilizing to play basketball.
Once it appeared, it grew up quickly with Jordan's rapid growth. At first, it was just a cooperation between small companies and small players. But gradually Jordan's strength made people pay more and more attention to his boots. And aj brand, with its excellent function, also makes more people like, trust and pursue it.
Therefore, its strength has enabled Nike to rapidly develop into a world-class company. And every time it launches a product, it is loved by fans. Now, whether it is influence or product demand, it is the top enterprise and brand in the field of sports shoes. Although Jordan no longer plays in the league, the charm and influence of this brand continues.
Election materials: Baidu Encyclopedia-Air Jordan