According to statistics, "Carat Lovers" ranked first in the broadcast volume list of the whole network, and broke through 800 million times in 8 days; The surrounding topics are very hot, especially the new media index of artists starring Rain, Luo Jin and has soared across the board, frequently reaching the top of the hot search list of Weibo topics, with high attention; Baidu index stands out, with a search volume of over 100 million, ranking in the top three of Baidu's popular searches, far exceeding the popular TV series and variety shows in the same period, and its popularity can be seen.
Plot:
High energy! Seriously fall in love and brush three views seriously.
Relying on the internal logic of characters' emotions to promote stories and decorate plots is the king of idol dramas. Unlike other dramas with bloody fights and a lot of conflicts, Carat Lovers tells the audience with practical actions, "I'm not here to engage in siao, I just want to have a serious relationship, and I'm serious."
In the play, the audience can clearly see the complete context of the hero and heroine from strangeness, first acquaintance, heartache, temptation, hesitation, concern, confession to love, and the details are vivid and rich. Even if the audience knows that the external framework of Cinderella and the overbearing president is false, they can still be moved by the realism and beauty created by the details in the play. The producer of the play stressed: "Our attitude is very clear. Kela' must first strictly regulate its own creation with high standards. It can't mix and match various family ethics elements with the wind, can't be mysterious, and can't excessively pursue strong plots. The plot and character relationship must conform to the logic of life. "
Personal design:
Surprise! Pick up any role and you can contract the fish pond.
The idol lineup of Carat Lovers is very strong. Rain, Tang Yan, Luo Jin and Dilraba all have a huge fan base, and any one of them is a ratings guarantee. Idol dramas look at the characters, not the plot. If the audience likes these characters, then the work is a success.
In this play, Xiao Liang's background is very lovely. He is a mixed-race Korean with a double personality. He is resolute and ruthless in his work, but he is full of lovely feelings in his life. Rain itself has a strong gas field, and it is handy to play big BOSS, with both form and spirit. Even if you don't talk, the scene is packed, and it is enough to shock a group of fans at a glance; Tang Yan, a presidential contractor, subverts the image and plays Mi Duo, a "fat girl". She is not a silly girl in the traditional sense. In order to prove her strength, she will change from a clever girl to a diamond queen.
In addition, the "Funny CP" composed by Luo Jin and Dilraba also made the audience excited. One is a doctor bodyguard who is not enthusiastic and doesn't like Sue, and the other is a cute and tough "small public action" that he doesn't like. The sweet dog abuse at the interactive scene also captured many audiences.
Positioning:
Cutting edge! Say goodbye to "shoddy" and form a sincere alliance with "quality"
The market is constantly changing, and there is no fixed model. But idol dramas also have their own market standards. That is, the production of idol drama needs to go to the forefront. No matter from the story itself, actors and production level, we must be cutting-edge to call it an idol drama. If it is only an actor idol, but it can't keep up with the plot, production and service, it doesn't quite conform to the concept of idol.
The original intention of "Carat Lovers" at the beginning of shooting was to create a new benchmark for domestic idol dramas, positioning high and cold, and not taking the usual "cottage road". The drama fully embodies sincerity from the main characters, stories and services, and has no obvious logical loopholes. The style is relaxed, cheerful and lively, which also conforms to the psychology of watching the drama for young netizens to decompress and entertain.
Clothing:
Fashion! In order to have style, we must enlarge our strokes.
Idol drama is a dream. Without Gao Fushuai or being silly and sweet, it's basically equivalent to collecting gongs and drums on the stage-it's over. Domestic audiences who are used to watching Korean dramas are never kind to clothing combinations such as Taobao explosions, cheap goods and outdated models. Surprisingly, "Carat Lovers" not only didn't get the poison tongue of netizens, but also won unanimous praise, "safely escaped from the' earth movement'". In the play, whether it is Rain's suit, tie, bow tie, sunglasses, rings and other small objects, or Tang Yan's woolen coat, wool hat, necklace and earrings, they are the most sought-after items at present, and their eye-catching degree naturally increases.
According to the producers of the play, they invited top styling teams and fashion editors to draw different shapes for the characters according to their growth curves and plot changes. In the process of shooting, we also constantly communicate with stylists and collocations, and adjust the role according to the actual situation to make the role look more beautiful and comfortable. As for clothing brand resources, there are many, including twenty or thirty first-line brands, most of which were bought heavily in Korea.
Under the massive manpower, material resources and energy, the final effect of Carat Lovers is very remarkable, with exquisite appearance and fashionable aesthetics. Although the drama has not been broadcast halfway, its preliminary development of character relations has attracted the attention and pursuit of many netizens, and phenomenal idol dramas have begun to appear. After the show continues to air, I believe its popularity will continue to skyrocket, and all kinds of data transcripts will snowball.