Fan Wen:
Corporate Philosophy
Clothing store is a place to provide all kinds of clothes for the public, an important part of social life, and plays an important role in facilitating people's lives. Traditional clothing stores take physical stores as sales places, increase decoration and product display, attract users to the store site and pay attention to customer experience.
With the development of network economy, a new sales situation has appeared in online clothing stores. Online clothing stores pay attention to speed, low price and quality assurance. It is a new online sales model that attracts consumers by displaying product pictures and combining words on the Internet, through the whole network low-cost sales process and door-to-door service.
I. Main business scope
Women's wear is popular with all kinds of brands, and all kinds of evening wear can be cut, and materials can be processed according to customer needs.
Second, the market evaluation
Target customer description: local young female consumers, shopping on the street. 2. Foreign tourists and college students who come to Hong Kong for tourism or business. Market capacity/expected market share of enterprises: According to the annual sales report data of Bayi Commercial Building in this city, the annual sales in 2006 reached 2. 300 million yuan, the company expects the first year sales income of 230,000 yuan, and the company's annual clothing sales market share only accounts for 1%.
Trend of market capacity change: With the continuous improvement of people's living standards, women's personal clothing consumption expenditure is increasing, and women are more inclined to follow the fashion trend and constantly buy clothes that meet their own needs.
Therefore, the expected market capacity of the enterprise is rising. Competitors in the market need our comprehensive analysis, so that we can position our products more accurately. Besides their advantages, we also need to analyze our own advantages and include them.
Third, the main advantages over competitors:
1. Reliable clothing quality and style conform to the trend of women's consumption.
2, the price of clothes is right, according to the style of clothes.
3. Good sales position. Compared with the main disadvantages of competitors, the new enterprise lacks popularity and sales experience.
Fourth, the marketing plan
Main features of products (product series)/services: Women's wear follows the latest fashion trends in Guangdong and Hong Kong, and brand reputation is guaranteed. Different styles, suitable for female consumers aged 20 ~ 35, tailor-made women's evening wear special design to meet the special needs of customers, modify brand clothing, quality three guarantees.
There are many aspects to writing a business plan for a clothing store, because we compare the comprehensiveness and originality of the plan in the competition. When we write, we must regard ourselves as entrepreneurs and write real feelings and real data.
Extended data:
Detailed introduction: refers to legal persons or other social and economic organizations that use various factors of production (land, labor, capital, technology and entrepreneurial talents, etc.). ) for the purpose of making profits, provide goods or services to the market, and implement independent operation, self-financing and independent accounting.
Development: The word "enterprise" in modern Chinese comes from Japanese. Like other basic words commonly used in social sciences, they were translated from the process of introducing western culture and systems on a large scale after the Meiji Restoration in Japan. After the Reform Movement of 1898, a large number of such Chinese words were introduced into modern Chinese from Japanese.
Enterprise core: Enterprise educates employees to organize and fight for the same interests. It is necessary to establish a culture and purpose recognized by all employees and mobilize their enthusiasm, initiative and creativity. Establish an attractive ideological system and restrain your behavior with the concept recognized by employees.