In the 1970s:
Post-70s: This generation was born during the Cultural Revolution, experienced turmoil and famine, and had revolutionary passion and frugality. They pay attention to collectivism and emphasize dedication and obedience. In the concept of consumption, they pay more attention to practicality and material enjoyment.
* Clothing in the 1970s: The clothing in this period was mainly military uniforms and tooling, including grass-green military uniforms, gray overalls and Chinese tunic suit. At the same time, new fashions such as jeans and bat shirts appeared.
In the 1980s:
Post-80s generation: This generation grew up in the period of reform and opening up, and faced with enormous social changes and competitive pressures. They pay attention to personal struggle and competition and have the spirit of innovation and enterprising. In terms of consumption concept, they pay more attention to quality and personality.
Clothing in the 1980s: The clothing in this period was dominated by suits and jackets, but there were also some traditional clothes, such as cheongsam and Tang suit. Jeans have also become the fashion of this period.
In the 1990s:
Post-90s generation: This generation grew up in the market economy period, with a strong sense of self and innovation. They pay attention to individual expression and freedom, and have Internet thinking. In terms of consumption concept, they pay more attention to quality and personality.
* Clothing in the 1990s: The clothing in this period was mainly casual wear, including jeans, T-shirts and sportswear. At the same time, there are more fashion elements, such as halter tops and short skirts.
Please note that each era has its specific social background and values, which have influenced fashion and lifestyle to some extent.