BoyLondon's clothing products can be said to constantly subvert the design concept of traditional clothing. Now, BoyLondon has its own unique design style and personality, but at the beginning of the brand, the brand boy was labeled as rebellious.
Boy belongs to the high-end trend brand, which is suitable for the mass consumption level. Boy used to be the representative brand of music and clothing culture in the 1980s, and once launched a large number of fashionable classic clothes. Boys bring out a batch of new clothes every year. Compared with other fashion brands, boy has its own unique and distinctive characteristics, and with its permanent history, it is loved by many consumers in fashion brands.
Brand history
2019,65438+10 The limited edition silver jewelry of BOY London was designed and made by Mr. Takayama Takayama, manager of STOP LIGHT. This time, BOY and Gao Shanlong jointly signed the silver jewelry with the number "00 1" and came to China not far from Wan Li.
20 19, BOY LONDON X HELLBOY jointly launched around, punk trend combined with blazing flame, street brand collision, cross-dimensional attack.
On 20 19, BOY LONDON signed a contract with the classic game DNF "Dungeon and Warriors", combining the brand DNA of BOY LONDON "punk, pioneer and freedom" with the young cultural form represented by DNF, and connecting the new generation of Z network youth with the trend culture.
At the end of 20 19, Shane Gonzales, the head of AWGE and Midnight Studios, the artistic and creative department of A $ Aprock, released a wave of spy photos on the Instagram platform, which was officially exposed by his joint ride plan with BOY LONDON. The first series of "Shane Gonzalez's Boys" was exhibited in Paris and Milan.
In April 2020, BOY LONDON and Huawei's brand Glory HONOR mobile phone released a cross-border joint gift box with the theme of "Future Silver".