Herray's price positioning is low, taking the discount route of high quality and low price, and striving to combine the advantages of well-known fashion brands Zara and Uniolo.
Central price band: 300 in spring and summer-400 yuan, 600 in autumn and winter-700 yuan. The total price of the basic three-piece dress is controlled at 1200- 1500 yuan.
HERRAY women's wear is the only unique brand in Paris, Shanghai, and now there are only counters in Wujiaochang Store and Pujian Store.
HERRAY brand is a fashion brand registered in France in 2003. The core concept of the brand is "to enjoy a simple, relaxed and elegant modern leisure life". The target customers are urban white-collar workers who are enthusiastic, optimistic and confident about life and have independent spirit.
Herray brand operation follows the strategy of "buyer+designer+professional marketing+production base". The trade team has the experience of representing many international fashion brands, and the company background is Qili Group and Shang Di Group, the largest export garment enterprise groups in China.
In the initial stage of Herray brand marketing, middle and high-end department stores in first-and second-tier cities are the mainstream channels, and the phenomenon of products and shops is the main means of communication to reduce operating costs and ensure the implementation of price strategies.
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