Recently, the list of 202 1 "Top 500 World Brands" jointly compiled by GYbrand, a world-renowned brand value evaluation agency, and the Institute of Excellence was released in Guangzhou, China. As a gathering place of central enterprises and state-owned enterprises, the number of selected brands in Beijing is far ahead of other cities in China, and Shenzhen and Shanghai rank second and third respectively.

Interpretation of China's Top 500 World Brands

According to the statistics of the Institute of Excellence, among the top 10 countries in the 202 1 world top 500 list, China (including Hong Kong, Macao and Taiwan) has 63 brands on the list, five more than last year, accounting for 12.6% of this year's world top 500 list, second only to the United States, and has entered the ranks of world-class brand powers.

In terms of regional distribution, cities with two or more brands selected include: Beijing (3 1), Shenzhen (9), Shanghai (4), China, Hong Kong (3), Guangzhou (2), Hangzhou (2) and Foshan (2). It is not difficult to find that Beijing's leading edge is still hard to shake, but Shenzhen's development potential is undoubtedly greater.

In terms of industry distribution, there are 32 brands in finance, technology and real estate, accounting for half of the top 500 Chinese enterprises in 202 1 World. This year, the number of technology industries on the list has increased, while the number of financial and real estate industries on the list has decreased.

List of Top 500 World Brands in China

The core of ranking evaluation of 202 1 Top 500 World Brands is brand value, not enterprise market value or revenue scale, which refers to the brand's ability to explore, occupy and grow continuously. According to the three important indicators of brand value evaluation (brand strength, brand contribution and brand performance), GYbrand comprehensively scored nearly 10,000 famous brands around the world, and finally released the 202 1 Top 500 Most Valuable Brands in the World list.

GYbrand is committed to brand strategy consulting, brand value evaluation and brand marketing growth. As a world-renowned brand research and evaluation institution, Gybrand has been tracking and analyzing tens of thousands of well-known brands in more than 50 countries around the world for a long time, and has published the list of top 500 Chinese brands, top 500 Asian brands and top 500 world brands for many years. Its research results have become an important basis for many enterprises to evaluate intangible assets in the process of investment and mergers and acquisitions, and enjoy a high reputation at home and abroad.

This article is an original article of the excellent research institute, which was first published in 10. Please don't reprint it without permission.