Enterprise history:
Shanghai Ying Model Clothing Co., Ltd. is a branch of French Etam Group in China, which was established at the end of 1994.
1995, the first Etam store in China opened in Shanghai.
1998, the leisure series EtamWEEKEND came out.
In 2000, EtamLINGERIE underwear series appeared in China.
In 2002, leisure sports brand ES was born.
Brand positioning:
ES clothing is suitable for picnic, friends gathering, evening entertainment, campus life and other relaxing occasions. It brings world-class fashion and world-class quality and service. It abandons the high-priced practices adopted by internationally renowned brands, adopts reasonable prices, remains friendly and approachable, and adopts simpler methods.
ES women are girls around the age of 20, and they are happy to have a unique personality. ES has brought them a young, energetic and interesting lifestyle. Its fabrics are high-grade fabrics from Europe and Japan.
Extended data:
The first retail store named "ETAM" opened in Germany in 19 16. By 1928, the chain store network developed to Paris, and on this basis, it gradually became a famous women's clothing chain store in France and even Europe, headquartered in Paris, France. 1982, Paris already had an ETAM store, and based on the world's most famous fashion capital, it gradually became a famous women's clothing chain store in France and even Europe. With its fashionable style and moderate price, ETAM has become the most familiar and intimate brand for young girls in France.
ETAM group has three brands: Etam, 1.2.3 and UNDIZ. Underwear. ETAM has always been regarded as the most familiar and intimate brand for young girls in France because of its fashionable style, changeable style, novel and unique colors, reasonable and moderate price and warm and thoughtful service. 1.2.3 is favored by successful women for its elegant taste and exquisite design.
France Aitan Group has steadily become an international group. In addition to the French mainland, there are chain stores in Europe, Britain, Belgium, Spain, Germany, Italy, Asia (China, Japan, Saudi Arabia, Lebanon) and Caribbean countries. Global sales outlets exceed 1000.
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