English name: Givenchy
Founder: hubert de givenchy
Logo: Givenchy's bold characters and patterns are called Givenchy's gold-lettered signboard. It is named after hubert de givenchy, its founder and the first chief designer, and its symbol is a deformed combination of four "G" letters.
Introduction: Classic, elegant and fashionable, this is the style of Givenchy, who is known as a gentleman in French fashion. 1952 Givenchy, which started, has long been famous because of the joining of famous customers such as Audrey Hepburn and cutting-edge designer alexander mcqueen.
The founder of the development process, hubert de givenchy, whose Chinese name is Hubert de GIVENCHY, was born in an artistic family in Beauvais, Normandy, France on February 2 198cm in height. He showed artistic talent from an early age. At the age of ten, after visiting the Paris World Expo Fashion Pavilion, he decided to become a fashion designer. 1945, when he was only a student in an art school, he began to practice in the studio of Jnoques Fath, and then he followed designers such as Robert Piquet, Lv Xian Ldiong and Ayers Schiaparelli.
Givenchy1February 2, 952, presented his personal works for the first time in Paris. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beading, his creative talent surprised the people present, and also established a respected image of G Ⅳ Enchy in the fashion world. This brand has been known as "elegant style" for decades.
Givenchy began to set foot in skin care makeup on 1989, hoping to make all women more beautiful. Givenchy not only devotes himself to the fine design of men's and gentlemen's clothes and mature and elegant women's clothes, but also never stops the research and development of perfume, skin care and make-up products to add beauty to women.
1927, Givenchy was born in Beauvais, France, and his father was a mine owner. The family did not approve of young Givenchy's fashion career, but hoped that he would become a lawyer, but Givenchy was firm in his choice.
From 65438 to 0945, after graduating from Paris Art School, Givenchy's first job in fashion was to design clothes for Jacques Fatt's design studio in Paris, and then Robert Piguet's design studio.
During 1946, I worked with Lv Xian Lelong's assistants pierre balmain and christian dior for Lv Xian Lelong's design studio.
1947- 195 1 year, has been designing clothes for elsa schiaparelli.
1952, Givenchy established the Givenchy House, which was popular in Paris for its elegance and exquisiteness. At the same time, I named my first collection Bettina Graziani, a French supermodel. Simple organza top with cotton pleated skirt is fresh and clear.
In 1950s, the perfect combination of Audrey Hepburn, a classic Hollywood actress, and hubert de givenchy, a fashion designer, created a well-known story in the history of fashion, among which all kinds of little black dresses in the movie "Breastat Tiffany" reached its peak. In addition, Givenchy Beauty has inherited the exquisite French style, making the skin always occupy a place in the beauty industry.
Balenciaga is regarded as a mentor by Givenchy, although Givenchy has never worked for his design studio.
1953, givenchy began to design clothes for Hollywood movie stars, which was welcomed like never before.
Two world-renowned women, Audrey Hepburn and Jacqueline Kennedy, explained Givenchy's classic design style: exquisite and elegant models.
When Audrey Hepburn appeared in the famous film Sabrina in a white dress designed by her, Givenchy began to attract international attention. From 1953 to 1990s, Audrey Hepburn's evening dress has always been the symbol of Givenchy's clothing.
When President John F. Kennedy was assassinated, the whole world noticed that the sad Kennedy family were all dressed in Givenchy's clothes. Jacqueline Kennedy specially ordered a Givenchy dress for the funeral, which was flown in from Paris. It is said that Givenchy's studio at that time had personal clothing samples of every Kennedy woman.
From 65438 to 0955, Givenchy began to design non-matching women's wear, and introduced nylon fiber (polyacrylonitrile staple fiber) into women's high fashion.
1957, L'Interdit perfume, a tribute to Audrey Hepburn, promoted the brand to formally enter the perfume industry.
From 65438 to 0982, Givenchy held a 30-year retrospective exhibition in new york Institute of Fashion Technology.
198 1 year, after being acquired by kaige champagne company, the parent company merged with Louis Vuitton of France.
1988, givenchy transferred his business to LVMH group for financial reasons, but he served as the chief designer of French givenchy design office until 1995.
1989 launched givenchy beauty series and givenchy skin care series Swisscare.
From 65438 to 0992, Givenchy held a 40-year retrospective exhibition at the Palace of Versailles in Paris.
1At the end of 995, British designer john galliano succeeded hubert de givenchy as the chief designer of Givenchy Design Office. In the first series designed for Givenchy, he added his own luxurious evening dress design style to Givenchy's classic design, which injected a new sense of competition and innovation into French high fashion.
1996 10, Gariano was transferred to the design office in christian dior, and designer Gianfranco Ferro took his place.
Givenchy 20 13 Paris Fashion Show was followed by British designer Alexander McQueen, and clothes from 1997 to 1999 in Givenchy Fashion Show were all designed by McQueen.
Throughout the 1990s, the Givenchy brand (make-up/skin care/fashion) struggled in embarrassment. Until Nicolas Degennes, the creative director of makeup, broke the taboo with the color concept of "no rules and no restrictions", combined with color lighting technology, giving the brand a bright and dazzling new life, and the 4G logo once again became a modern representative. At the same time, under the research and development of Givenchy Spa, which mainly serves the top beauty center of luxury hotels, the skin care series began to take the high-tech medical beauty route and once again gained the attention of the industry.
The brand introduction is in French, and the correct pronunciation is Gee-von-she. Givenchy was translated in Chinese mainland, and Givenchy was translated in Taiwan Province Province and Hongkong.
Brand culture Brand logo is marked with four "G" letters, and the bold G Ⅳ Enchy can be called Givenchy's golden signboard. Classic, tall and fashionable, this is Givenchy's style, and he is called a gentleman in French fashion.
1952, Givenchy brand was officially born in France. It was named after its founder and the first chief designer, hubert de givenchy. For decades, this brand has maintained an "elegant style" and has almost become synonymous with "elegance" in fashion. Givenchy himself always appears in the exquisite appearance of He Shuang on any occasion, so he is known as "a gentleman in fashion". It was not until June 65438+July 65438+June 0 1 that Givenchy announced his retirement after the last high fashion show. Givenchy's exhibition is unprecedented and unforgettable. "Fashion, simplicity and femininity"-people relive the style essence of this brand for many years in his lively and elegant female image.
Givenchy, whose brand features have been well-known in the fashion industry for more than 30 years with its luxurious and elegant product style, has always been a leader in the fashion industry. Givenchy's 4G logo represents classicism, elegance, joy and Givenchy respectively, which is the brand spirit given by French design master hubert de givenchy when he founded Givenchy. Today, although he has experienced different designers, Givenchy's 4G spirit has not changed.
It depends on Givenchy's design, which can be reflected from the classic beauty Audrey Hepburn. Givenchy and Audrey Hepburn met at 1953. Because they appreciated each other's talents, they developed from a simple customer relationship to good friends. In the next 40 years, Givenchy not only designed Hepburn's daily clothes, but also designed Hepburn's clothes in movies, including Roman Holiday, Jewelry, Funny Face and Stealing Dragons to Turn Phoenix.
1957 launched the L 'lnterdit perfume, which was specially designed for Hepburn. Givenchy's luxurious and elegant style more or less reflects his personality. Cheerful and modest, coupled with the romantic affection of the French, Givenchy won the reputation of "a gentleman in the clothing industry". He once said: "True beauty comes from respect for tradition and admiration for classicism", which accurately describes that he is a perfectionist and the essence of his design.
Its products include men's wear, women's wear, sportswear, sporting goods, jeans, leather accessories, accessories, perfume and home accessories.
Leather goods, ties, tie clips, glasses, accessories, perfume, lighters, etc. (The famous perfumes are: Amarige loves "199 1 year", organza goddess "1996", the irresistible pink charm of Givenchy "2003", Angelo Demon Angel "2006" and Misty Garden "2009".
1988, givenchy was acquired by the famous French luxury goods group LVMH.
The design of G Ⅳ Enchy can be reflected from the classic beauty Audrey Hepburn. G Ⅳ enchy and Audrey Hepburn met at 1953. The relationship between customers was originally simple, but they developed into good friends because they appreciated each other's talents. In the following 40 years, G Ⅳ Enchy not only designed daily clothes for Audrey Hepburn, but also sorted out clothes worn by Audrey Hepburn in movies, including Jewelry, Funny Face and Stealing Dragons to Turn Phoenix. 1957 launched the L 'lnterdit perfume, which was specially designed for Hepburn. G Ⅳ Enchy's luxurious and elegant style is more or less the embodiment of his personality. Cheerful and modest, coupled with the romantic affection of the French, G Ⅳ Enchy has won the reputation of a gentleman in the clothing industry.
GiVechy brand has won the Golden Thimble Award, Legion Knight Award, Oscar Elegant Award and other awards. With its unique and elegant style, it enjoys a high reputation in the fashion industry and has lasted for half a century. Givenchy and appreciate each other of Audrey Hepburn, as well as his "Hepburn whirlwind" and his unswerving friendship with Audrey Hepburn, have also become popular stories. His 4G design styles-gentle (classical), Grace (elegant), Gaiety (pleasant) and Givenchy (Givenchy) are not only reflected in the brand spirit he gave when he founded Givenchy, but also in the makeup maintenance brand of the same name, which makes women love him fondly. The beautiful chapters belonging to Givenchy are page after page, wonderful and moving. The famous "one-word collar" and "floral dress" are also from his design. Today, despite the different designers, G Ⅳ Enchy's 4G spirit has not changed. G Ⅳ Enchy is retired now, but his successor still shines with his brand and has not lost his reputation.
Givenchy has always been regarded as a symbol of elegance, nobility and exquisiteness. In the spring and summer of 2005, the men's wear series inherited the brand's prestigious traditional design style, and added a new element in the design: modern and confident masculinity. Using unique fabrics and exquisite production technology, the contemporary men's wear design and modeling are reproduced. All the series are in black, light blue and gray tones, decorated with pure and bright summer white. The lining is single, bright and strong dark red, which conveys Givenchy's enduring exquisite and elegant temperament.
Liv tyler's fairy princess in The Lord of the Rings. Taylor looks like a stolen beauty in a black backless Givenchy evening dress with thick black hair and blue eyes. Everything is so perfect that every woman wants to be as beautiful as Taylor.
Givenchy, who has been famous in the fashion industry for more than 30 years with luxurious and elegant product styles, has always been a leader in the fashion industry. Givenchy's brand style has been fully demonstrated in Audrey Hepburn. Since Givenchy entered China, he has won the favor of thousands of female consumers. A few days ago, Givenchy also cooperated with the domestic emerging online shopping mall "Elegance 100" for high-quality home textile daily necessities. In the future, the two sides will work together to create a more elegant and comfortable attitude towards life for women in China.
Designers: Hubert de Guernsey, john galliano, alexander mcqueen, Julian MacDonald.
Current women's designer: Riardo Tisci was born in taranto, Italy, and graduated from St. Martin's College in London 1999. He became the creative director of Givenchy on February 28th, 2005. )
Current menswear designer: Oswald boateng Lucky Rabbit Oswald the Lucky Rabbit Bowden.