1. Requirements for applying to become a distributor of Beijing Li Ning Sporting Goods Co., Ltd. (specializing in "Li Ning" brand products):
(1) An enterprise legal person or unit that has been approved and registered by the industrial and commercial and tax authorities of People's Republic of China (PRC). (The name of the business license of an enterprise legal person or unit that applies for the franchise of "Li Ning" dealers shall not contain the words "Li Ning" or "Li Ning").
(2) Have the brand management concept-more than 2 years of experience in famous brand management at home and abroad.
(3) Rich experience in retail management-more than 2 years experience in commercial retail and management.
(4) Sign the franchise contract of "Li Ning Brand" with Beijing Li Ning Sporting Goods Co., Ltd. according to law.
(five) operators must have the financial strength of the first batch of goods in the early stage, decoration and later stage of store leasing. The applicant's working capital is more than X million yuan, and the first purchase fund of more than X million yuan will be paid to the SAP account after signing the contract (the funds do not bear interest) as the first purchase money for opening a store (the location and area of the store are different due to different economic development in different places, please contact the channel development departments of various provinces and regions for details).
(6) Only when the above conditions are met at the same time, Beijing Li Ning Sporting Goods Co., Ltd. can grant the franchise right to open a "Li Ning brand" store at a certain address and sell "Li Ning brand" products.
Two, the new "Li Ning" brand store must have the conditions:
(a) the appropriate store location-located in the bustling commercial street or sports brand monopoly street in a prime location.
(2) Cities and commercial streets meet the requirements of "Li Ning brand" channel development (Li Ning Company comprehensively considers the city level and commercial street category according to the sales contribution, economic development level, competition situation and development potential of Li Ning's business, please consult the channel development departments of various provinces and regions for details).
(3) Reasonable and standardized store mode.
(4) Sufficient personnel-including: store manager, deputy store manager, cashier, warehouse keeper, shopping guide, purchase clerk, etc.
For more joining information, please call the customer service center hotline: 400-610-0011.