Shanshan brand takes the lead in implementing brand development strategy in China clothing industry; 1990 put forward the concept of intangible assets management; 1992 established the largest and most comprehensive marketing system in China. 1994 invest heavily in enterprise identification system (cis); 1996 became the first listed company in China garment industry.
Shanshan group
It is a fashion industry group based on the clothing, apparel, textile and other industrial companies in Shanshan enterprise. Shanshan Group implements the strategy of "multi-brand and internationalization", takes products as the core and brand management as the basis, strives to expand the field of fashion industry, further strengthens international cooperation, and is committed to becoming a leading enterprise in domestic fashion industry.
Shanshan brand is the core brand of Shanshan Group, the first clothing brand to pass the environmental protection certification, and also the representative brand of China clothing industry. Formed a series of products such as formal wear, business and leisure, and the product line extended to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt were awarded the title of China famous brand products respectively.