As a subsidiary of Stio IP Holdings Limited, STARTER is a sports brand founded by former American national basketball star David Beckman on 197 1. Originated from the stadium, it can be said that there are sports and street genes in the bones.

From the early days of simply making professional sportswear for professional sports leagues, to the continuous innovation and improvement, hip-hop culture was integrated into sportswear and street trend elements were added.

After half a century, STARTER has already undergone a qualitative change in a subtle way. Its iconic classic symbol item full of street trend style has been sought after by countless stars, hip-hop singers and trend ICON, and it has become a brand that exports trend standards from the United States to the world.

Extended data:

It combines music, fashion and street culture. Many well-known brands have cooperated with STARTER in succession, and on 20 1 1, a high-end street trend branch, Starter Black Label, was added to provide young consumers who love fashion culture with a trend item that organically integrates American street culture and sports genes.

STARTER Black Label, a high-end street trend branch of American brand Starter, officially entered Greater China on May 27th, 20 19. STARTER BLACK LABEL is an exclusive store design tailored for opening activities: 360-degree full mirror design+creative combination of color-changing LED tubes to create an exclusive immersion space, and use the change of light and shadow to show the fluidity of the space.

Baidu Encyclopedia-Introduction