Liu Yuxin said, "May you be true to yourself and live beautifully". Girls should not and need not be defined.
CalvinKlein has been known as the trend pioneer and leading brand of men's and women's wear since its establishment. Calvin Klein has always insisted on perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle.
Calvin Klein is famous for his simplicity in metropolis. Since its rise in 1970s, its consistent modern metropolis style has been deeply loved by tasters. Clean and perfect image, natural materials, neat tailoring, showing a noble style, has not changed until today.
There are many kinds of sexiness in Calvin Klein's concept, so recently his advertisement has been replaced by a group of energetic, young, healthy and smiling young people. That kind of enthusiastic charm can easily capture the hearts of consumers.
Calvin Klein said: He wants to design clothes for modern women who are active in social and family life, and strike a balance between the two. They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which he thinks is the trend of fashion in the future.
As far as appearance is concerned, Calvin Klein is fresh, natural and beautiful, not an illusory charm. And Liu Yuxin's image perfectly conforms to the brand concept. Girls are not only sweet and sexy, but also cool and handsome. As she said, they are loyal to themselves and live a beautiful life.
When a brand chooses its own spokesperson, it pays more attention to whether the image of the spokesperson is consistent with its own brand. As a girl, she is confident, brave, dare to break through herself, face the reality and enjoy her truest self.
This cooperation has made a new breakthrough for both Liu Yuxin and Calvin Klein. This time, the spokesman broke the inherent definition of beauty.
Let modern women feel that the beauty of women is not limited to petite and thin. Muscle lines, good health and freedom of dressing are all the styles of women's beauty in the new era. A woman should not change her dress style because of other people's eyes and opinions.
Sexy, no need to be coquettish.
As long as you live and believe in yourself, everyone can be very attractive.
Liu Yuxin's persistence in loyalty and his admiration for individuality are very consistent with CK's brand concept. It is very important for a brand to choose a spokesperson, and whether the image and style of the spokesperson are consistent with the brand concept.
Now marketing has reached the integration stage of product strength, sales strength and image strength, and is no longer a single marketing. Users are numb to single marketing. Personalizing products with the help of brand image spokesmen can better enable users to bring emotions into products, which is easier to identify and more convenient for users to transfer their emotions to products, thus achieving better marketing effects.