Starting from 1997, Heiqi brand promoted the franchise distribution mode, and the network spread all over the country. Black riding clothes are famous for their rich categories, excellent production and novel styles, and have a stable customer base. Since 2003, after gaining profound market experience, Black Riding has further impacted the leading position in the industry, invested huge sums of money to build the communication mode of entertainment marketing, and combined accurate celebrity strategy with brand positioning, so that the market share of Black Riding has been rapidly improved.
In terms of product innovation, Black Riding brand puts forward and defines a new market type of "gender leisure" through market segmentation. While retaining the basic attributes of traditional leisure, it injects fashion elements, making the gender awareness of men's and women's clothes clearer and the clothing style more attractive.
Sandexing Clothing Co., Ltd. pays attention to brand management, takes marketing as the guidance, implements comprehensive electronic information system management, leads communication behavior with IMC, rationally allocates enterprise resources, and ensures the complete implementation of Black Riding brand plan and sales strategy.
Sandexing Company advocates the corporate philosophy of "honesty, pragmatism, cooperation and high efficiency" and is willing to join hands with Sifang to create a better tomorrow.