Recently, many Amazon sellers have told us that the traffic of stores has not only declined, but also many normal orders have continued to decline. Everyone is puzzled by the unknown reasons, but in fact, the most important thing is to grasp the principle of adapting to Amazon variants and changes in algorithm rules.

In addition to seasonal factors, it can also be analyzed from three other aspects:

First, you can find the reason from your opponent.

Because the increase of competitors' sales can easily lead to the decline of our sales.

1) generalization is a very effective method. You can pay more attention to Amazon's various advertising spaces and channels, see if your competitors have placed advertisements, and use advertisements to increase your store exposure and product orders. I can also consider combining the actual situation of my own marketing expenses and doing some promotion appropriately.

2) Search for rival brands or titles of some hot-selling products on major social platforms, and pay attention to whether there is cooperation in advertising or publicity in the near future.

3) With the help of Amazon's third-party product analysis tools, we can make a detailed analysis of the recent evaluation growth rate of our competitors' products to see if they have used other operational means, such as evaluation and direct evaluation, so as to make a reference data for their own needs.

Second, you need to find the reason from yourself.

1) In fact, Amazon is similar to Taobao in our country. Every buyer will browse the evaluation of the product before buying, especially the bad reviews. Therefore, it is necessary to check whether there are any bad reviews or how many bad reviews appear on your details page from time to time. Moreover, the sudden surge in return rate has greatly affected the weight and conversion rate of products. Sellers need to carefully analyze the reasons for each bad review, whether it is quality problems, logistics problems or inconsistent product descriptions, and need to analyze specific problems and optimize them. If you are maliciously hacked, you can cover up the bad reviews through official complaints or other proper channels. If it is really necessary, you can also consider looking for a service provider to delete bad reviews. .

2) It is also a good way to pay close attention to the recent hot-selling products in the industry, absorb the advantages of others, upgrade your own products, and adjust your product selection tendency according to the characteristics of hot-selling products with the help of third-party industry analysis tools. Of course, we should also do a good job of ourselves and increase the number of favorable comments and stars of customers, which is of great help to the store.

Finally, we can look at the problem from the whole industry.

If the overall performance of the industry is on the rise and your own store is not very good, you need to analyze the average conversion rate of the top sellers in the industry recently and compare it with your own conversion rate. The gap between data indicators is very intuitive and clear. Tell you where the gap is and where the problem is, and then improve and optimize it according to your own situation.

In such a fierce era of e-commerce, Amazon sellers can't have a high-hanging mentality. In addition to running your own store, it is more important to pay more attention to the dynamics of the whole industry, its competitors and the changes of Amazon rules. Only in this way can we make relevant solutions to various problems in time, adjust ourselves, optimize ourselves, and then improve ourselves.

I hope the above answers are helpful to everyone, please adopt them ~