Net profit in the first quarter fell by more than 70%
According to public information, Blue Ocean House (full name "Blue Ocean House Co., Ltd.") was established in 1997 and is a subsidiary of Blue Ocean Group. The stock number listed on the Shanghai Stock Exchange is 20 14. It owns brands such as men's wear, women's wear, children's wear, professional wear and life home, including Blue Ocean House, Saint Kai Nuo, Blue Ocean Youxuan Life Museum, OVV, Black Whale, Boys and Girls, Shi Ying and so on. The main business model is the chain business model.
In the first quarter of 2020, the operating income was 3.848 billion yuan, compared with 6.089 billion yuan in the same period last year, down 36.80% year-on-year; The net profit attributable to shareholders of listed companies was 295 million yuan, which was 12 1 billion yuan in the same period last year, down 75.59% year-on-year.
Both revenue and net profit declined for unexpected reasons.
Blue Ocean Research Institute said in its report in the first quarter of 2020 that the epidemic in COVID-19 was the main reason.
Before the text of the 20 19 annual report, Zhou Lichen, vice chairman of Blue Ocean House, published a letter to shareholders, in which he said: "Although we are under pressure in the face of the new situation in 2020, our confidence has not diminished. We face up to the poor performance in the first quarter affected by the epidemic, and we believe that challenges will always exist. The epidemic is just a magnifying glass to test whether our past precipitation is solid. "
"Young Shuai" has a bumpy road to succession.
According to public information, Zhou Lichen is the son of Zhou Jianping, chairman and general manager of Blue Ocean Group and chairman of Blue Ocean House. 1988 was born, graduated from Tsinghua University on 20/0/0, joined Blue Ocean Group on 20/0/2, and successively took over the advertising department, commodity center, information center and e-commerce department. From 20 10/4, he served as Blue Ocean.
Blue Ocean House left a rustic and old-fashioned stereotype for consumers in its initial stage, so it was dubbed as "the wardrobe for the elderly". The superior position of Xueba "Young Shuai" has accelerated the transformation of Blue Ocean House.
In order to occupy the young consumer market, Blue Ocean House has implemented a series of big moves. For example, for three consecutive seasons, it was sponsored by the exclusive clothing brand of Runnan Chaonao, and then sponsored by the Mars Intelligence Bureau and You Are the One, and jointly launched a series of products with the animation classic IP "Make a scene in Heaven". ......
Today, the business of Blue Ocean House has expanded to women's wear, children's wear and even started selling wardrobes.
How has Blue Ocean House performed in the past three years?
In 20 17 years, the operating income was18.2 billion yuan, a year-on-year increase of 7.06%; The net profit attributable to shareholders of listed companies was 3.329 billion yuan, a year-on-year increase of 6.60%.
In 20 18 years, the operating income was1909 million yuan, a year-on-year increase of 4.89%; The net profit attributable to shareholders of listed companies was 3.455 billion yuan, a year-on-year increase of 3.78%.
In 20 19, the operating income was 219.7 billion yuan, a year-on-year increase of15.09%; The net profit attributable to shareholders of listed companies was 32 1. 1 billion yuan, down 7.07% year-on-year.
In summary, the growth rate of net profit of revenue declined in the previous two years. In the third year, the revenue growth rate increased, but the net profit decreased year-on-year. The road after Zhou Lichen took over was not smooth.
"Love" with Ali and JD.COM and "Marriage" with Tencent.
In recent years, Blue Ocean House, which is under the main attack line, has settled in Tmall, JD.COM, Vipshop, WeChat applet and other platforms, and "talked about love" with Ali, JD.COM and Tencent, and finally "married" with Tencent.
On August 3rd, 20 17, Ma Yun personally visited Blue Ocean Group, accompanied by Zhou Jianping and Zhou Lichen. It is reported that Ma Yun visited Blue Ocean's home appliance business, intelligent warehousing, Blue Ocean headquarters' own brand store and Blue Hippocampus Culture Museum, and also watched the Blue Ocean dressage equestrian performance.
On August 30th, 20 17, Blue Ocean House signed a contract with Ali's Tmall under the witness of Zhang Yong, CEO of Alibaba Group, and Zhou Jianping, Chairman of Blue Ocean House. Based on the new retail solution provided by Tmall, the two parties will carry out in-depth cooperation on new retail, such as new product launch, brand building, channel management, product innovation, big data empowerment, consumer operation, and online and offline omni-channel integration.
20 18 65438+ 10/7, Liu Fawen: "20 18 China men have two standards: go and buy sea otters; Being a man is very simple! I speak on behalf of Blue Ocean House! " Announced to be the spokesperson of the flagship store of Blue Ocean House in JD.COM Mall.
On the evening of February 2, 20 18, Blue Ocean House announced that Rongji International Co., Ltd. (hereinafter referred to as Rongji), the controlling shareholder of the company, and Shenzhen Tencent Puhe Co., Ltd. (hereinafter referred to as Tencent Puhe) signed the Share Transfer Agreement. Through negotiation, Rongji intends to transfer 238,549,665,438+08 shares of the company to Tencent Puhe at a price of 65,438+00.48 yuan per share, with a total share transfer price of RMB 2.5 billion, accounting for 5.365,438+0% of the company's current total share capital.
On the same day, Jiangyin Lanhai Home Investment Co., Ltd., a wholly-owned subsidiary of Lanhai Home, and Linzhi Tencent Technology Co., Ltd. and Ningbo Zhixin Investment Management Partnership signed the Framework Agreement on Initiating the Establishment of Industrial Investment Fund in Shenzhen. The investment direction and purpose of the industrial investment funds established by all parties are: to invest in clothing-related industrial chains, excellent clothing brands, clothing manufacturing and other companies around the strategic development policy of Blue Ocean House. The target scale of industrial investment fund is set at 1000 billion yuan.
Learn and Challenge from Qianlang Uniqlo
Uniqlo is not only the competitor of Blue Ocean House, but also the "owner" of the latter.
In early 2002, Zhou Jianping, the founder of Blue Ocean House, visited Japan, and Uniqlo was one of the enterprises visited. Seeing its "clothes on demand" business model, he was deeply touched and determined to bring the Uniqlo model back to China. In September of the same year, the first popular store of Blue Ocean House-Nanjing Zhongshan North Road Store opened.
On September 3rd, 20 14, Zhou Jianping announced that Blue Ocean House would compete with Uniqlo!
"Apprentice" challenges "Master" and "Back Wave" challenges "Front Wave". What about the follow-up
20 17 pairs 1 1, Blue Ocean House successfully won the first place in Tmall men's wear industry with a turnover of over 400 million yuan, surpassing Uniqlo in one fell swoop.
On April 20 19, Blue Ocean House opened its first store in Japan. Previously, Blue Ocean House had opened 27 overseas branches in Malaysia, Singapore, Thailand and Vietnam.
However, there is still a big gap between Blue Ocean House and Uniqlo.
The financial report for the first quarter of fiscal year 2020 released by the parent company of Uniqlo Fast Retailing Group shows that its sales reached 623.4 billion yen (about RMB 39.4 billion) in the three months to 2019165438+1October 30.
According to the annual report of Blue Ocean House in 20 19, the operating income in the fourth quarter of 20 19 was 7,243.8 million yuan.