Talking about the clothing market from the successful market segmentation strategy of brothers, the segmentation strategy is divided into consumer age, gender, occupation, trend and price, as follows:

1, consumption age

Analyze consumers' clothing needs according to different age groups, such as children's clothing, teenagers' clothing and adults' clothing. The brand positioning of elder brother's women's clothing is white-collar women over 30 years old, and its theme is to relax in tension and fashion in maturity and dignity.

2. Gender

According to the different characteristics of men and women, analyze consumers' clothing needs, such as men's wear and women's wear.

3. Occupation

According to the clothing characteristics of different occupations, analyze consumers' clothing needs, such as business clothing, work clothing, leisure clothing and so on. Brothers aim at the middle-aged white-collar market, from clothing design, marketing network to image design, and have done many articles. Therefore, it has also won the favor of consumers of this age group, and has been among the best in women's wear sales in China.

4. Price

According to the clothing characteristics of different price points, analyze the clothing needs of consumers, such as high-grade clothing, middle-grade clothing and low-grade clothing.

5. Trends

According to the change of clothing trend, analyze consumers' clothing demand, such as street fashion clothing, fashion avant-garde clothing and so on. Female consumers over 30 pay attention to life and need decent and beautiful clothes. However, due to the limitation of traditional clothing concept and figure, they are just real strength consumers without fashion and fashion brands.