Among the first-line clothing brands in Europe, Versace in Italy is undoubtedly a bright flag that exudes luxury and brilliance. It represents the avant-garde culture of clothing and interprets the rich humanistic feelings from southern Italy with strong aesthetic feeling. Versace, the designer who founded this brand, has been tireless in the beauty of fashion all his life and is regarded as one of the greatest fashion designers in the world.

1946 65438+On February 2nd, Versace was born in Lezzo Calabria, a port city in southern Italy. In my early years, I came into contact with my mother who was a tailor and constantly absorbed the theory and practical skills of fashion design. At the age of 9, with the help of his mother, he finished his debut-a velvet one-shoulder dress. 1972, he was invited to work in Florence flower and garment factory in Lucca. At the age of 26, he began to expand his fashion empire and held his first personal fashion show at 1978.

Versace's brother San Versace and his sister donatella Versace have always been his golden partners in his career. My brother's carefulness in financial management and my sister's flexibility in public relations management have made outstanding contributions to the longevity of the company. In the fierce commercial war, Versace often takes lightning action to adapt to the changes in the market. He can form judgment, organize design and production and sales in the shortest time, and has set a record of completing the whole process of design, manufacturing, transportation and listing in five weeks.

Versace's design emphasizes the gorgeous and luxurious elements of the classical court, with elegant lines, bright and bright colors, a little swaying and dynamic, but without losing your noble temperament. Noble and luxurious fabrics, with irregular geometric sewing and cutting methods, make clothing and figure complement each other. His pursuit of beauty is fully reflected in his symbol-baroque gold-plated "Medusa" (snake-haired witch), which represents fatal temptation.

Versace's main targets are royalty and stars, and his fine clothes designed for countless superstars are highly respected in the fashion circle. Diana's favorite blue silk one-shoulder evening dress, Nicole Kidman's golden suit when attending the Oscar ceremony, Stallone's dark blue suit and ivory white shirt all came from his ingenious design. Versace attaches great importance to supermodel's interpretation of brand connotation. In 1980s, he began to make his mark in the modeling field, and naomi campbell, Kate Moss and other famous people on the runway were all trained by him.

Apart from fashion, Versace's products have penetrated into all areas of life. Although/kloc-0 was shot in the United States in 1997, his diversified brands, such as Atelier Versace, Versus, V2 by Versace, Versace Coutoure Ruffo, etc., still continue the myth of omnipotence in fashion.