1. Brand awareness: Zara is the third largest clothing manufacturer in the world and the first in Spain, with more than 2,000 clothing chain stores. Since the establishment of 1975, Zara has rapidly expanded its brand awareness by opening branches in major cities in Spain. Its stores in 87 countries have made more consumers familiar with and recognized the Zara brand.
2. Product quality: Zarawoman, as a women's clothing series under Zara, pays attention to product quality. Based on its huge retail channel, Zara integrates design, production, distribution and retail to ensure product quality control and efficient operation of supply chain. Zara pays attention to fashion trends, constantly introduces new styles, and also pays attention to the durability and comfort of products to meet consumers' demand for high-quality clothing.