1. Unique design style: Gucci's design style is full of luxury, uniqueness and artistic sense, and reflects the high-end positioning of the brand through dark colors, textures, details and other elements.

2. Classic logo: Gucci logo is an important part of brand image, which is designed with double G letters and becomes one of the representative symbols of the brand.

3. Application of traditional crafts: Gucci pays attention to the application of traditional crafts, such as hand weaving, hand painting and hand sewing, which reflects the brand's pursuit of craftsmanship and quality.

4. Unique color matching and materials: Gucci is also very unique in color matching and materials, such as retro cowhide, crocodile skin, leopard print and plaid, which makes the products more recognizable and unique.

5. Exquisite detail design: Gucci is also very careful in detail design, such as metal buttons, zippers and lettering. Make the products more exquisite and high-end.

Through the above efforts, Gucci has successfully created a unique brand image and high-end positioning, attracting the attention and pursuit of many consumers.