38 Theme Scheme of Women's Day Activities 1 I. Activity Time:
March 3, 2010 * *-March 3 1
Second, the planning purpose:
1) "A year's plan lies in spring" uses the season to fight the sales war of shopping malls;
2) Seize the fashion consumption, and "Wonderful Women's Month" will strike hard.
Third, the theme of the event:
"Charm March 8th, Wonderful Woman Month"
Send:
1, date: March 8.
2. Activity mode: Any female born on March 8th (18 years old or older) can get a beautiful gift by presenting her personal ID card to the service center on the first floor.
(2) Spring clothes are listed and displayed.
1, time: every Saturday and Sunday from March 8 to March 28 (special circumstances will be notified separately).
2. Venue: Square Stage
3. Content: Brand clothing is exhibited every day, and brand clothing is sold at a discount.
4. Detailed rules:
1) Show different brands of clothing every day, and the host introduces the characteristics of clothing (such as brand, history, fabric, etc.). );
2) The beautiful girl's passionate fashion catwalk, or the beginning or middle interspersed with strong songs and dances, performs different performances according to different businesses.
(3) Large-scale fair of "Spring Dress on the Market"
1, time: every Saturday and Sunday from March 8th to March 28th.
2. Location: at the entrance of the square.
3. Mode: 1) The department store negotiates and organizes 8 merchants to hold exhibitions;
2) Set up a display and promotion model at each booth;
3) 50 yuan rents every showcase every day.
4, the required props/materials:
1) goods (clothing);
2) tents;
3) billboards.
Four, take care of our women-buy 100 yuan to send 38 yuan crazy.
1, time: March 6-March 14.
2. Methods:
1) All female customers who buy clothes, shoes, leather goods and other commodities in our department store for over 100 yuan will be given 38 yuan cash coupons (redeemed in the atrium on the first floor).
2) Without raising the original price, you can discount the original goods (except special goods) and discount the new goods.
3) During the activity, all counters are not allowed to send them to 38 yuan at a discount after raising the price. Once found, the company will impose a fine of 1000 yuan.
38 Theme Scheme of Women's Day Activities 2 I. Background Analysis:
The relationship between men and women is becoming more and more harmonious, and the social status and family status of women are becoming more and more important. In order to improve women's autonomy in marriage, guide women to pay more attention to the improvement of their comprehensive qualities such as moral cultivation, cultural connotation, mental health and independent consciousness, show women's elegant demeanor, help women better handle the relationship between work and family in marriage, improve the credibility and reputation of the hotel and increase customer loyalty, on the occasion of "Women's Day", * * * * Hotel held "Beautiful Life, Be a Beautiful Woman".
Second, the theme of the event: "Beautiful life, be a beautiful woman"
Three. Campaign slogan: Harmonious gender relations, starting from you and me.
Fourth, the purpose of the activity:
1. Help women better handle the relationship between work and family in marriage.
2. Improve the credibility and reputation of the hotel and increase customer loyalty.
Verb (abbreviation of verb) Activity time: March 8, 20xx
Location of intransitive verb: * * Hotel
Seven. Event organizer:
* * * * Hotel
VIII. Activities and implementation steps:
1.50 activity publicity display board
Content: Show family harmony, conjugal love and hotel culture. Hanging on the first floor of the hotel
Hall, Remarks: Organizer * * * Hotel (to be in place before March 7th)
2. Event registration:
① Open the WeChat of * * * * Hotel, forward it and like to register. If a boy has accumulated 50 praises, he can bring his girlfriend or wife to the activity. The hotel provides a free buffet dinner, and men and women who participate in the event can enjoy a 10% discount if they hold a wedding in the hotel.
(2) Invite couples who got married in the hotel before March 20xx to participate in the activity, you can sign up directly and enjoy the free buffet dinner provided by the hotel. At the same time, if you hold activities such as baby full moon wine in the hotel, you can enjoy a 20% discount. If their relatives and friends hold a wedding or banquet in the hotel, they can enjoy a 10% discount after introduction.
③ All major crowded areas (Zhongshan Street, Wanyangcheng) arrange staff to register. As long as a man pays the registration fee for 50 yuan, he can bring a woman to the event and enjoy a free buffet dinner.
4. Order maintenance: Hotel security personnel maintain order and the personal and property safety of participants.
5. Staff will distribute relevant activity materials: the hotel staff will be responsible for it (it will be available before March 2nd) (10000 copies).
Nine. Activity program:
1.14: 00 ——16: 30 site layout
2. 16: 30 —— 17: 00 personnel in place.
3.17: 00 ——17:10 Opening Ceremony.
(1) Moderator, introducing the leaders participating in the activity and the purpose of the activity (3 minutes);
(2) Opening Dance (3 minutes)
(3) Leadership Speech (3 minutes)
(4) buffet dinner begins
4.17:10-19: 00 singing and dancing performance with interactive activities.
1, song and dance sketches cross, and interactive activities are interspersed among them.
Rules of the game and punishment:
(1) Rules for playing with pearls in Shuanglong (8 persons): Four groups, two persons in each group. Players hold balloons back to back, and at the finish line, they use chairs to transport balloons from the starting point to the finish line. After the finish, put the balloon on the chair and explode, then go back to the starting point and continue to take the balloon. You can go back to the starting point to prepare balloons while your teammates are sitting on them. Note: If the balloon falls to the ground during operation or explodes in advance for other reasons, you should go back to the starting point to get lucky again. The first team to pop two balloons wins?
2 guess (6 people) rules: three rounds, two people in each group. Put a sign on the back, one person explains, one person guesses, and time (one minute). One minute, let's see which group wins the most guessing action. Punishment: put a note of punishment in the balloon, and the losing team will step on the balloon and take out the note. According to the notes, punishments will be imposed, including (barking three times like a wolf, running around the activity site with his teammates on his back, holding hands with his teammates, walking around the model, dancing pole, etc. )
5.19: 00-20: 00 prize-winning question and answer, self-help performance and event gift distribution.
The event gifts include 50 buffet coupons, 20 feminine beauty products and 20 baby products. The prize-winning question and answer includes some simple common sense (hotel establishment date, house price, activity slogan, capital cities of some provinces, urban geographical location, Taobao customer service's address to buyers, etc.). ), the winner can get a buffet roll. The guests of the self-help show include the performer's reward meal coupons and beauty products. The winner of the lucky draw got a baby present.
End the activity at 6.20: 00
X. Budget:
ItemNo. Amount (Yuan) Remarks
1 event publicity board 500 50 event publicity board
Buffet fee: buffet for 5000 people.
3,50010000 leaflets were publicized for the event.
4 actor 1000 actor performance fee
5 host clothing rent 500 host.
6 5000 activity reward meal coupons, feminine beauty products, baby products.
7 balloons, 20 packs, 200 activities.
8 unforeseen expenses 1000 various unforeseen factors
XI。 Effect prediction and evaluation:
(1) The number of participants at the event site shall not be less than 200.
(2) Media reports on related activities shall not be less than 10 times (times).
(3) The coverage rate of activity information is110 of the local population.
(4) There is no obvious mistake in the execution of the event site.
(5) The use of activity funds is strictly controlled within the budget.
(6) After the event, the popularity and reputation of the hotel increased by 20%.
(7) After the activity, the profit rate of the hotel will increase by 10%.
Twelve. Profits brought to enterprises
1. By issuing meal coupons, more people can come to the hotel for dinner. Food makes customers pass on word of mouth, and the hotel's popularity is enhanced.
2. While dining, customers will have other consumption, such as drinks and accommodation, which can form joint sales and improve the profitability of the hotel.
3. The potential customers who sign up for the event can develop into existing customers through the realization of 10% discount, and the customer group will increase. The hotel will carry out appropriate customer maintenance and increase the profitability of the hotel.
4. By inviting old customers, the loyalty of old customers can be enhanced, and relatives and friends can be introduced to spend, thus improving the profitability of the hotel.