Fast fashion and well-known brands have become a major fashion in today's clothing market. This is a marketing model, where fashion retailers produce the most fashionable products on the runway at the fastest speed and deliver them to stores. Their price is not too high, but they have mastered the essence of current style and fashion to imitate the design scheme. Of course, since it is a fast fashion, the quality of their products is relatively not so good. Sometimes behind the high demand, it may just be an illusion of marketing means. They are good at making reasonable changes according to the current trend to attract customers, such as cooperative payment.

This industrialized commodity really meets the demand of pursuing perfect fashion at a lower cost. On the other hand, this economic globalization enterprise has a great influence on the supply chain management of China fashion industry chain. Indeed, this well-known brand has greatly improved the fashion taste of ordinary people to a certain extent, demonstrated the excellent enterprise development concept in the fashion field, and promoted the upgrading of related industries in China, which is very leading.

As a price killer commodity, under the trend of industrial upgrading and personalized demand, with the improvement of people's income and the perfection of purpose, as well as the gradual improvement of cmnet's integrated marketing management system, popular personalized customized fashion goods will eventually replace Chinese fast food with foreign goods with limited value. Personally, I don't think the famous brands of fast fashion can be generalized. Hm, zara and Uniqlo are different in design scheme and quality. These three are right in the middle. In fact, zara is far superior to the other two in design scheme, more like the level of low-end original brands in China, and hm is more like the level of trendy brands in China. I really can't say anything about the design scheme of Uniqlo. Does Uniqlo have a design plan?

As far as quality is concerned, it seems that we have different views on the quality of zara, and everything else is quite unified. Personally, I think the quality of zara is ok. As a well-known brand that refers to designers from all over the world, it can achieve this quality very well, but it doesn't pay much attention to the selection of materials, sometimes it is better, sometimes it is almost. Uniqlo, the clothes, pants and socks built in it are only valuable or have some own technology. So some goods and raw materials are used better than the other two houses, and sometimes it makes people feel good to have so many goods.