Recognize one's advantages
First and foremost, what are the advantages of opening a clothing store?
If we are old drivers with retail experience, then experience and ideas are the soft power of our store management.
Without relevant professional knowledge, do we have a reliable and sustainable supply of goods and have a comparative advantage in the same industry in terms of price?
Without these, you can't support a shop full of blood. You need to think about it.
When you analyze your own advantages, we can continue to look down:
Precise positioning for customers
At present, customers can be classified by age, occupation, income, education, preferences, etc., and user portraits must be clear.
With a clear customer orientation, the location, decoration style and clothing style of the store are basically determined.
Consider site selection and area
According to the customer's positioning and shopping habits, we should fully investigate the business circle before opening a store:
What is the surrounding environment of the store?
(2) Whether the traffic conditions are convenient (whether there is an easy parking place, etc.). );
(3) whether the surrounding facilities are beneficial to the store;
④ Population situation in service area (whether the flow of people is sufficient);
⑤ Income level of target customers.
When a friend of mine chose a site, there was an embarrassing situation: she opened her own women's clothing store on a men's pedestrian street. Her reason is that female customers want to buy clothes for themselves with their husbands or boyfriends, and there happens to be a women's clothing store here.
But it turned out to be my own wishful thinking. Because customers who buy women's clothing prefer to go directly to the women's clothing area, which can save time and cost, and can also shop around.
More importantly, although the pedestrian street has a large flow of people, because the road near her shop is a one-way street, it is inconvenient to park and get on and off, and the flow of people decreases from one end to the other. Thinking about it is still wrong. ...
In addition to site selection, the size of the store area is also a factor to consider:
Input cost: rent accounts for the largest proportion in the cost of opening a store. If the area is too large and the cost is too high, the sales pressure will be great; The area is too small, there is no place to put the goods, and it can't meet the demand.
Product structure: the shop area of each category is relatively large. The area of shops with relatively concentrated categories can be slightly smaller.
Objective factors: there are not many rooms to choose from in the possible business district, so we can only adapt to objective factors.
Bian Xiao wants to say that a good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on the management and service image of the store. Opening a shop is not just about following your heart.
Plan the store image and display design
I don't know if you fairies have such an experience, that is, when we visit those high-end clothing stores, we actually don't even have the courage to bargain. This is the psychological impact that the store image brings to customers.
According to the style positioning of the store, determine the decoration plan. It is suggested to add the shadow of visual merchandising to the store design.
For example, in order to make the shop not monotonous, we can make some clever changes in the design of the window, showing periodic changes. There is also the choice of display props. We can try to use some green plants with stronger colors or other interesting display props.
In terms of lighting, different lighting will have different effects, and the combination of cold and warm is most suitable for clothing stores. If it is all cold light, the shop is bright, but the clothes are not soft enough. Therefore, it is necessary to add a warm lamp to neutralize the pale feeling, and the clothes irradiated are more moving.
Use of lighting
In addition, there are water tables, shelves, models, fitting rooms and rest areas in the store. All need good display design.
Small details of the fitting room
Shopping guide recruitment and training
In addition to the above four key points, a good shopping guide will bring you many orders.
As the saying goes, "three points for products, seven points for sales", shopping guide plays an important role in store sales, and it can even be said that the sales ability of shopping guide directly affects whether the products sell well.
Therefore, before the new employees officially take up their posts, they should be trained comprehensively, including selling points such as color, fabric and fashion details, as well as training in sales techniques and skills, so as to ensure the professionalism of the whole store.
In addition, before recruitment and sales, it is necessary to establish and improve the relevant management system and sales commission system, especially the complete promotion mechanism. A good promotion mechanism can mobilize the enthusiasm of employees and make products sell more efficiently.
Learn to allocate funds
In fact, any industry has to mention the topic of money, especially running its own clothing store. If you have more money, you can find a storefront with a better location, and you have a greater chance of success.
I often see friends who put all their savings down to open a shop regardless of the opposition of family and friends, but few of them succeed. Because in the process of opening a store, you still need a lot of capital turnover.
Some small shops closed down because of too much pressure on goods, no cash to purchase goods and no turnover. Without enough funds, it is better not to open a shop easily.
If you insist on opening, it is suggested that Xiaobai, who is opening a clothing store for the first time, should not spend a lot of money on decoration, but control the cost of opening a store and choose to open a small and beautiful store.